The ROAS Blind Spot in Amazon PPC Post-Purchase Surveys

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS blind spot in Amazon PPC: the impact of post-purchase surveys on conversion rates and ad efficiency. They explore how survey prompts after checkout can accidentally suppress conversion tracking, leading to inflated ROAS numbers that mislead advertisers. Using a real-world case of a supplement brand that saw a 12 percent drop in attributed ROAS after removing surveys, they explain the mechanics of conversion tracking, the role of post-purchase flows, and how to avoid this trap. Learn why your ROAS might be lying, how to audit your post-purchase experience, and what to do before running your next campaign. Tune in for a practical, data-driven conversation that could save your ad budget. #AmazonPPC #ROAS #PostPurchaseSurveys #ConversionTracking #PerformanceMarketing #AdvertisingBlindSpot #Ecommerce #DTC #MarketingPodcast #FexingoBusiness #BusinessPodcast #Advertising #AmazonAdvertising #ConversionRate #Attribution #AdSpend #DataDriven #MarketingTips Keep every episode free: buymeacoffee.com/fexingo