The ROAS Blind Spot in Amazon PPC Same-Day Delivery

Amazon's same-day delivery promise is a powerful conversion driver, but it's quietly distorting your Amazon PPC ROAS. In this episode, Lucas and Luna unpack how same-day delivery eligibility changes shopper behavior at the exact moment your ad is served, why attribution windows miss the real impact, and how a failure to segment by delivery speed can make your best-performing campaigns look like losers. They walk through a concrete example of a household essentials brand that saw a 30% difference in conversion rate between same-day and standard delivery cohorts, and explain why your ROAS numbers are hiding the true value of fast shipping. If you're running Amazon PPC and haven't thought about delivery speed as a variable in your bid strategy, this episode will change how you look at your campaign reports. #AmazonPPC #ROAS #SameDayDelivery #Attribution #ConversionRate #Ecommerce #DirectResponse #PerformanceMarketing #FexingoBusiness #BusinessPodcast #DTCBrands #AdSpend #BidStrategy #AmazonAds #DeliverySpeed #HouseholdEssentials #LucasLuna #MarketingBlindSpots Keep every episode free: buymeacoffee.com/fexingo