The ROAS Blind Spot in Amazon PPC Subscriptions

Lucas and Luna uncover a hidden ROAS distortion in Amazon PPC: subscription programs. Many DTC brands running subscribe-and-save miss how subscription revenue inflates or deflates their reported return on ad spend. Lucas walks through a fictional skincare brand's numbers, showing how the first-purchase vs. recurring-revenue split changes what you should actually optimize for. They discuss why default attribution windows overcredit subscriptions, how to avoid underbidding on non-subscribers, and how to structure campaigns to separate acquisition from retention. This episode gives you a framework to audit your own subscription ROAS and avoid the blind spot that could be skewing your scaling decisions. #AmazonPPC #SubscribeAndSave #ROAS #DTC #PerformanceMarketing #SubscriptionEcommerce #AmazonAds #AdvertisingBlindSpot #EcommerceGrowth #MarketingAnalytics #PPCStrategy #BusinessPodcast #FexingoBusiness #Marketing #DigitalAdvertising #AmazonSeller #CustomerLifetimeValue #AdvertisingAttribution Keep every episode free: buymeacoffee.com/fexingo