The ROI of Kindness: Grow Your Brand Without Ads with Jill Lublin

Jill unpacks her Return on Kindness (ROK) framework, the secrets behind her Publicity Breakthrough Bootcamp, and how kindness is not just good for humanity—but good for business. If you’re a startup founder, coach, or marketer, this episode will show you how to stand out, build credibility, and land media coverage without spending thousands on agencies.She shares PR tips you can implement right now, why generosity pays off, and how personal branding and storytelling are crucial in today’s attention economy.🚀 Call to Action👉 Join Jill’s 3-Day Publicity Challenge:Get started on your media journey with simple, actionable steps at https://jilllublin.com/start📚 Books by Jill Lublin:Guerrilla PublicityProfit of KindnessNetworking MagicGet Noticed...Get Referrals🌍 Connect with Jill:Website: https://jilllublin.comLinkedIn: Jill LublinInstagram: @jilllublin🎧 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎤 Be a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – Champagne & Introductions01:00 – Jill’s 4 bestselling books and the story behind “Profit of Kindness”02:10 – The ROK framework: Return on Kindness vs ROI03:00 – Kindness as a competitive business strategy04:30 – Companies doing kindness right: Honda, SF healthcare campaigns06:00 – Why kindness makes you memorable07:00 – First step: A conscious act of kindness every day08:00 – Flexibility and generosity in your business model09:00 – Pro bono work that builds goodwill—and brings clients10:45 – Why flexibility builds customer loyalty11:30 – Networking advice: The 3 C's (Connect, Communicate, Create)12:30 – Asking “Who do you know?” to unlock opportunities13:00 – The importance of storytelling and elevator pitches14:00 – Jill’s 3-part formula: Problem, Solution, Golden Nuggets15:00 – Why every startup should focus on PR15:30 – PR for small budgets: The Gorilla Publicity approach16:00 – Details about Jill’s 3-Day Publicity Challenge17:00 – Why PR is the gift that keeps on giving18:00 – Final thoughts & where to connect with Jill Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.