The ROI of Play: Investing in Community Demand Generators

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we explore the rapid transformation of the sports tourism industry over the last 20 years. From the early days of local tournaments to the modern "facilities arms race," our guest, Jason Sands, the Vice President of Business Development for KemperSports Venues breaks down how communities are leveraging high-end sports complexes to drive consistent economic growth.We take a deep dive into the role of KemperSports—not just as a management entity, but as a strategic investor putting their own capital into the projects they believe in. We also discuss the vital role of Sports ETA in shaping the industry and look ahead to the major facility openings scheduled for the remainder of 2026 that are set to redefine their local landscapes.