EPISODE · Mar 29, 2018 · 19 MIN
The ROI of Social Media - Eleanor Bougie-Smith
from Marketing Meetup Podcast · host The Marketing Meetup
You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything. In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business. For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com
What this episode covers
You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything. In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business. For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com
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The ROI of Social Media - Eleanor Bougie-Smith
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