The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux

Are you wasting money on ads? If your paid ads aren't converting into bookings, the problem isn't just targeting — it's what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it's not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead. HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn't enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on. RESOURCES + LINKS Learn more + work with Mike HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike's MedSpa Marketing: @medspa_media