The Role of Ad Agencies in the times of a Pandemic (COVID-19)

As the United States braces due to the rapid global spread of Coronavirus (COVID-19), the LERMA podcast #LoudAndClear invites The Richards Group Digital Strategy Principal, Christopher Ferrel, to discuss the ramifications the virus has had on the marketing and advertising industry along with its impact on marketing plans around the globe, especially in the United States.  On this remotely recorded episode hosted by Francisco Cardenas, Director of Digital Strategy at LERMA, the conversation focuses on what should be the role of advertising agencies. As experts in the field of communication and persuasion, how should agencies address clients’ concerns during uncertain times, and what is an agency's role from the standpoint of social responsibility? Join the conversation and share your thoughts as we embark on figuring out how live in what appears to be a new normal.  Guest: Christopher Ferrel, Principal of Digital Strategy at The Richards Group Host: Francisco Cardenas, Director of Digital Strategy at LERMA Producer: Rolf Ruiz, Digital Strategist & Creative Technologist at LERMA