The Rolex Effect episode artwork

EPISODE · Sep 13, 2021 · 30 MIN

The Rolex Effect

from Antiques Roadshow Detours · host GBH

Viewed over 20 million times, the two most popular videos on the YouTube page for GBH’s Antiques Roadshow were posted years apart but are remarkably similar: both feature appraisals of Rolex watches. Why do these timepieces capture the public in a way unlike any other object featured on the show? And what is it like to be the unexpected star of a “viral” video? Join DETOURS host Adam Monahan as he dives deep into the world of vintage watch collecting, both online and off. Watch the Rolex appraisals and more at www.wgbh.org/detours.  

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The Rolex Effect

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This episode is 30 minutes long.

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This episode was published on September 13, 2021.

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Viewed over 20 million times, the two most popular videos on the YouTube page for GBH’s Antiques Roadshow were posted years apart but are remarkably similar: both feature appraisals of Rolex watches. Why do these timepieces capture the public in a...

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