The Rollercoaster Years: and how to steady yourself

Maybe you pivoted. Maybe you paused. Maybe you powered through because you didn't know what else to do. If you've been in business for more than a few years, you know exactly what the entrepreneurial rollercoaster feels like. There are highs that feel euphoric and lows that leave you questioning everything. And the last few years — with the COVID boom and bust — amplified that rollercoaster for so many of us. In this episode, I unpack the three paths most entrepreneurs take when things get wobbly: pivoting, pausing, or powering through. I'll share the pros and cons of each, how to know which one might be right for you right now, and why none of them are wrong. Pivoting shows you're flexible. Pausing shows you're wise enough to rest. Powering through shows you're resilient. The key is recognizing that these seasons don't mean you're failing — they mean you're experienced. And once you reframe the rollercoaster years as part of the natural cycle of business, you stop second-guessing yourself and start feeling steadier, no matter what season you're in. If you've been beating yourself up for not "having it all together," this episode will feel like a deep breath. You'll leave with language for your current season, perspective on why it matters, and clarity on what's next. Tune in to learn how to reframe the rollercoaster years and steady yourself for the long game.