The Experienced Entrepreneur
by Marissa Lawton | Business Coach for Seasoned Entrepreneurs
Welcome to the show for seasoned business owners, coaches, and service providers who've been in the game long enough to know that the flashy hustle isn't sustainable — The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it's a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship.If you've ever felt unseen in the noise of business marketing, tired of strategies that no longer fit, or ready to recalibrate how your work serves your life — this is where you land. Every Monday, you'll get raw, candid conversations, strategy grounded in lived wisdom, and gentle challenges to rebuild your business with clarity, connection, and integrity.Topics you'll hear here:Business growth strategies tailored for seasoned entrepreneursHow to overcome burnout, stagnation, and pivot fatigueHigh-touch marketing, relational funnels, and value-based client attractionBala
Episodes
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MISTAKE: Stop Chasing Every Trend, It Won't Grow Your Business
If you've been feeling like you're treading water, maintaining the status quo, and wondering why growth still feels so hard, this episode is going to reframe everything. Marissa makes the case for why trend-chasing is the mistake that's actually keeping you from growing, and why the entrepreneurs...
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Hidden Skills you Build During the Growth Stage of Business
What if the work you're doing right now in growth stage is building the competencies you'll need for the next twenty years of business? In this episode, Marissa breaks down the hidden skills you're developing in growth stage that are quieter and harder to measure than the visible skills you built...
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Settling In Is Not the Same as Settling: Why Growth Stage Entrepreneurs Become Magnetic
Episode Summary What if the most powerful thing you could do to grow your business right now isn't chasing more, but settling into what you've already built? In this episode, Marissa makes the case for why settling in is not the same as settling, and why growth stage entrepreneurs who commit to...
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From Guessing to Hypothesizing: You're the Scientist Now
You know what you sell, who buys it, and how to deliver it. But there's a gap between where your business is and how you're showing up to lead it. In this episode, Marissa introduces the petri dish analogy that changes everything: in build stage, you're inside the petri dish as one of the…
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From Fluke to Framework: the Kay to Repeatable Results in your Business
What if the success you've been calling luck is actually a system you built without realizing it? In this episode, Marissa tackles the "fluke mindset" that keeps experienced entrepreneurs stuck in build stage thinking even when they're years into business. She breaks down why dismissing your wins...
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You're Not Ready to "Scale" Your Business, Here's What to do Instead
If you're making money online, you probably think the next step in your business is to scale. Well, this episode is going to shift your entire perspective. Marissa breaks down the three stages of business (build, grow, scale) and explains why most entrepreneurs skip the growth stage entirely,...
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Cash Runway, Gross Profit & Financial Strategy with Kristen Hillman
Cash reserves, gross profit, and knowing whether you're building an enterprise or an owner-driven business might sound like advanced financial concepts, but according to Kristen Hillman of Veticula Financial, they're the foundational metrics every growth-stage entrepreneur needs to understand. In...
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A Peek Inside the My Favorite Metric Summit
This week on The Experienced Entrepreneur, we're doing something a little different. The My Favorite Metric summit kicked off this week, and if you've been curious about what it's all about, this episode gives you a full look inside. Marissa walks you through the structure of the five-day event,...
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The Metrics Myth Keeping Entrepreneurs in the Dark
If you've ever said "I'm just not a numbers person" — this episode is going to gently, but firmly, challenge that. For experienced entrepreneurs, the belief that metrics are complicated, cold, or designed for someone else is one of the most costly myths in business. Not because tracking is hard,...
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Human-Centered Sales in a Post-Algorithm Market - with Megan Smyth
In this episode of The Experienced Entrepreneur, Marissa Lawton sits down with Megan Smyth to unpack what's actually working in sales right now — and why many experienced business owners are quietly moving away from social media–dependent strategies. Megan shares the story of losing every...
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Behind the Scenes of Monday Meeting: What We're Doing Inside the Founding Round
In this behind-the-scenes episode of The Experienced Entrepreneur, Marissa Lawton pulls back the curtain on the first few weeks of the Monday Meeting founding round. Instead of theory or hype, this episode shares what's actually happening inside the container: how the Decision Dashboard is being...
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Make Better Business Decisions Part 4: Lifestyle
Lifestyle and energy are often treated as personal concerns, separate from "real" business metrics. But for experienced entrepreneurs, they are some of the earliest and most honest indicators of how a business is actually functioning. In this episode of The Experienced Entrepreneur, Marissa…
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Make Better Business Decisions Part 3: Sales & Profit
Sales numbers can look fine on the surface and still leave you feeling uneasy. For experienced entrepreneurs, sales and profit are not just outcomes. They are signals — indicators of alignment, capacity, sustainability, and decision quality over time. In this episode of The Experienced...
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Make Better Business Decisions Part 2: Engagement
Lead nurture is not about posting more, emailing more, or staying visible at all costs. For experienced entrepreneurs, lead nurture is about trust, continuity, and relationship — and when it's working, it should feel steady, not exhausting. In this episode of The Experienced Entrepreneur, Marissa...
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BONUS EPISODE: Rant on the Amy Porterfield Jenna Kutcher Drama
Bonus Episode: The Market Shift, "Dead" Business Models, and What's Actually Changing In this spontaneous bonus episode of The Experienced Entrepreneur, Marissa Lawton shares an unscripted, candid reflection on the current market shift and the growing narrative that "courses are dead," "podcasts...
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Make Better Business Decisions Part 1: Lead Acquisition
Since you've been in business for a while, you already know that "getting more leads" isn't the be-all-end-all solution some coaches say it is. The real challenge is knowing what kind of leads you're attracting, where they're coming from, and whether your lead flow is actually supporting...
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10 Questions to Get Your Business Ready for 2026
Before you rush into goal-setting, optimization, or "what's next," there's something more important to do: integrate the year you just lived. In this reflective year-end episode of The Experienced Entrepreneur, Marissa Lawton guides seasoned business owners through 10 powerful questions designed…
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Decisions That Shape 2026: What Stays, What Goes
As an experienced entrepreneur, the most powerful decisions you make aren't about doing more — they're about choosing what actually deserves to come with you into the next chapter. In this reflective year-end episode of The Experienced Entrepreneur, Marissa Lawton invites seasoned business owners...
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Energy Accounting — The Year-End Audit Successful Entrepreneurs Actually Do
As online business owners head into a new year, most look only at the traditional metrics — revenue, growth, conversions, launches. But seasoned entrepreneurs know those numbers don't tell the full story. The real signals that predict stability, sustainability, and success are often intangible:...
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Should You Even Make a Business Plan for 2026?
Should We Be Planning 2026? (How to Lead Your Business in an Unpredictable Market) If you've been wondering whether it even makes sense to plan for 2026 with the market shifting under our feet — this episode is going to feel like a deep exhale. In today's solo episode, we're talking about what...
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The Answer to Self-Sabotage in Your Business
Being in business long enough, you've faced this question: "Do I stay the course… or am I self-sabotaging?" In this week's solo episode of The Experienced Entrepreneur, we unravel one of the most complex challenges seasoned business owners face — knowing when something in your business still has...
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Why Profit Margin is My Most Important KPI for 2026
What if the real measure of a healthy business isn't how much you make—but how much you keep? In this episode of The Experienced Entrepreneur, Marissa Lawton shares why she's shifting her focus to profit margin and what that means for seasoned business owners who are ready to step off the "scale…
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Hustle Mode vs Sprint Energy
There's a difference between running a business and playing at one. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what it really means to work hard without burning out — and how to reclaim your energy through intentional effort. You'll learn how to spot the…
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How to Sell in Today's Market
The online business space has changed — and so has the way people buy. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what's really happening behind today's slower sales cycles and why it's not a bad thing. You'll learn how buyer psychology has evolved, what the new...
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Are You Craving a "Cottage" Business?
What if the next level of success isn't about scaling up — but settling in? In this solo episode, Marissa Lawton explores the idea of right-sizing your business — designing a company that supports your life instead of swallowing it whole. For years, online entrepreneurs have been told that growth...
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The Ordinary Business Revolution - with Jessica Freeman
What if "ordinary" isn't a limitation — but the new definition of success? In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that's sustainable, satisfying, and...
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Recognizing Your Core Business Identity with Shaina Longstreet
Your brand isn't something you create — it's something you uncover. In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to...
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The Purpose of Business with QuinnTempest
The true purpose of business isn't growth for growth's sake — it's alignment, sustainability, and impact that lasts. In this powerful first guest episode of The Experienced Entrepreneur, Marissa Lawton sits down with Quinn Tempest, entrepreneur, strategist, and founder of Create Your Purpose®…
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What I'm Doing Differently: in this chapter of business
After more than a decade online, I don't want to run my business the way I used to. No endless funnels. No chasing perfection. No over-editing every piece of content. No building big teams just to manage the growth. In this episode, I'm pulling back the curtain on what I'm doing differently in…
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Welcome to The Experienced Entrepreneur
Every business owner eventually comes to a crossroads: Do I keep going the way I have been, or do I do it differently? This very first episode sets the stage for what you can expect from The Experienced Entrepreneur. Every Monday: raw, real conversations about the long game of entrepreneurship.…
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Why Experience is Your Greatest Asset
Here's the truth: your experience — the years you've put in, the pivots you've made, the resilience you've built — all of that together makes up your edge. In this episode, I talk about why seasoned entrepreneurs have something no quick-fix hack or brand-new trend can give: perspective. We've…
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The Rollercoaster Years: and how to steady yourself
Maybe you pivoted. Maybe you paused. Maybe you powered through because you didn't know what else to do. If you've been in business for more than a few years, you know exactly what the entrepreneurial rollercoaster feels like. There are highs that feel euphoric and lows that leave you questioning...
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Side Hustle Spotlight: Joyce Agne
Feeling overwhelmed by life's emotional rollercoaster while in the trenches of launching or growing your side hustle? In this Side Hustle Support Group spotlight episode, I'm interviewing Joyce Agne about her rewilding methods and her experience inside the Side Hustle Support Group program. Learn...
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Side Hustle Spotlight: Joanne Kim
How do emotions and side hustles mix? In this Side Hustle Spotlight episode, I'm interviewing, Joanne Kim who built a side hustle around helping people transform emotional challenges into strengths. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle
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Side Hustle Spotlight: Kristin Tand
Feeling stuck with your side hustle? Tune in as Kristin Tand from "In the Kitchen with Kristin" shares her journey, struggles, and triumphs in this Side Hustle Support Group spotlight episode. Learn more about Side Hustle Support Group and apply here: https://marissalawton.com/side-hustle
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Side Hustle Spotlight: Edla Prevette
Feel overwhelmed balancing a side hustle with life's ups and downs? Tune into this Side Hustle Support Group Spotlight Episode, where Edla Prevette shares her journey of building a side hustle while supporting aging parents and personal responsibilities. Learn more about Side Hustle Support Group...
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Stop Focusing on Building an Audience
Vanity metrics. Have you heard that term before? Sometimes it can be hard to know which numbers we should be focused on growing because they have an impact on our bottoms lines and which ones are just distractions. In my latest Empire Rising episode, we'll set the record straight on vanity…
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Making the Most Out of a Small Audience
"But I don't have an audience" — can you relate? 🤔 If you've been letting a smaller audience hold you back from building a side hustle, it's time to shift your perspective. The truth is you don't need a large audience to have a fulfilling and lucrative online business. To avoid falling into the...
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The Smaller the Audience The Better
Don't let the idea of needing a BIG audience keep you from getting started building one. If you're always working towards the next big number, you might be neglecting the process of building relationships with your current audience. This is your reminder that every person in your audience is just...
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It's Not Hard to Build an Audience
Building an audience doesn't happen overnight. It's a process, right? What if I told you this process may not be as difficult as you think? Yes, you may have to overcome some mental hurdles to show up consistently. But if you can follow some basic guidelines, the process becomes so much more…
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You Don't Need to be an Influencer for a Profitable Side Hustle
When you're building an online business, you need to consider which marketing strategies are going to suit you long-term. If you already know jumping into social media with both feet isn't something you can commit to, don't let the pressure get to you. Tune into the latest podcast episode to find...
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Better Results in Less Time
Want to know my method for getting better results in less time? Tune into the latest podcast episode to learn about the cornerstone strategy I teach within Side Hustle Support Group. If you want more resources and show notes, check out http://marissalawton.com/podcast
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Your Schedule Starts With Your Values
Being in alignment means your authentic values are at the core of what you do. In my latest podcast episode, I go deep and share my own personal lesson in this and also talk about how you can cultivate a more intentional lifestyle. If you want more resources and show notes, check out...
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When You Become Obsessed With Your Side Hustle
Rather than letting your side hustle become an obsession and something that takes over your life, let it be a piece of your prioritization puzzle. I'll show you how in my latest episode. If you want more resources and show notes, check out http://marissalawton.com/podcast
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How to Have Patience With Your Goals
Rest is active. Rest is productive. Hard to believe in a time where output seems like the most important thing! Let's dive into this topic together in my latest episode, "How to Have Patience With Your Goals"
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Behind The Scenes of My Burnout
I'm getting personal and sharing how battling back from burnout has brought me to where I am now, and what I'm shifting for 2021 to make my business and life work seamlessly. If you want more resources and show notes, check out http://marissalawton.com/podcast
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There's No Such Thing as a Saturated Market
The truth is there's no such thing as a saturated market - it's a myth! Listen in on the podcast to learn more. If you want more resources and show notes, check out http://marissalawton.com/podcast
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Should You Just Do "More" Therapy?
Is Side Hustle a good fit for you, or should you just do more therapy? The latest podcast episode can help you decide just that. Listen now. If you want more resources and show notes, check out http://marissalawton.com/podcast
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Stop Building an Audience Without an Offer in Mind
WAIT! Don't start building that audience unless you already have an offer in mind. Tune into the latest podcast episode and learn why. If you want more resources and show notes, check out http://marissalawton.com/podcast
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The Right Way to Figure Out Your Ideal Customer
Knowing how to identify your ideal customer the right way is the key to a successful online income stream. Listen to learn why and what you can do about it. If you want more resources and show notes, check out http://marissalawton.com/podcast
About this show
Welcome to the show for seasoned business owners, coaches, and service providers who've been in the game long enough to know that the flashy hustle isn't sustainable — The Experienced Entrepreneur is your weekly refuge. Here, experience is your edge. This is not a show for newbies chasing overnight success; it's a podcast for those who bring wisdom, perspective, and resilience to the long game of entrepreneurship.If you've ever felt unseen in the noise of business marketing, tired of strategies that no longer fit, or ready to recalibrate how your work serves your life — this is where you land. Every Monday, you'll get raw, candid conversations, strategy grounded in lived wisdom, and gentle challenges to rebuild your business with clarity, connection, and integrity.Topics you'll hear here:Business growth strategies tailored for seasoned entrepreneursHow to overcome burnout, stagnation, and pivot fatigueHigh-touch marketing, relational funnels, and value-based client attractionBala
Hosted by
Marissa Lawton | Business Coach for Seasoned Entrepreneurs
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