The Royalty Revolution – How Citrus Cultivars Are Reshaping Farming Futures | Ep. 84

In this episode, hosts Dewald Kirsten and Louise Brodie speak with Jon Roberts, General Manager of the Citrus Growers Association Cultivar Company (CGACC), about the fascinating evolution of cultivar management in the South African citrus industry and what it means for growers, marketers, and consumers.From royalty systems and open-source varieties to pink oranges and low-lemonin navels fit for juicing, Jon shares rare insight into the future of cultivar strategy—and how CGACC’s work is making citrus production more competitive and sustainable.We also explore the juice price boom, the genetic breakthroughs that could redefine what fruit goes into your glass, and the health science behind red-fleshed citrus. It's an essential listen for anyone tracking the commercial direction of citrus.Key Takeaways:•South Africa’s cultivar landscape has shifted from free, open varieties to protected, royalty-based systems.•Pink oranges (like red Lina and Molar Red) are not only visually appealing—they’re nutrient-dense and ripe for consumer and juice market potential.•Valencia oranges are preferred for juicing due to low limonin levels; new discoveries may expand this to certain navels.•Open varieties like Eureka lemons and Washington navels still play a critical role in the industry.•CGACC now manages over 60 cultivars and is helping commercialize elite citrus types with a transparent, grower-beneficial approach.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/