The Rule of 7 Touches

In marketing, one interaction is almost never enough. There’s a principle often referred to as the Rule of 7 Touches—the idea that people typically need multiple interactions with your brand before they feel ready to take action. Too many businesses give up after one email, one post, or one conversation. But trust isn’t built in a single moment. It’s built through consistency, repetition, and value delivered over time. Each touchpoint—whether it’s a video, a social post, a conversation, or a piece of branded merch—adds another layer of familiarity and credibility. If your marketing feels like it’s not working yet, it may not be a creativity problem—it may be a consistency problem. Stay visible. Stay valuable. And keep showing up.