The Sales Lessons Hiding in the World's Greatest Battles | John Golden

Send us Fan MailBusiness Community https://www.skool.com/thebusinessnetworkNewsletter https://doing-business-with-a-servants-heart.kit.com/steveramona 📝Description: What does George Washington crossing the Delaware have to do with closing your next deal? More than you'd think. In this episode, Steve Ramona sits down with John Golden — CEO of Pipeliner CRM, host of the SalesPOP! podcast, and author of Winning the Battle for Sales — for a conversation about resilience, efficiency, and leading with a servant's heart.John shares hard-won wisdom from running global sales organizations, studying the SPIN Selling methodology at Huthwaite, and decades on the martial arts mat. It's a masterclass in doing more with less and getting back up when the deals stop coming.Inside this episode:Why scaling by headcount is the worst thing you can do — and what to do insteadThe bonus structure that had customer support asking salespeople about deal profitabilityThe SPIN Selling trap that makes reps pounce on the wrong problemWhat martial arts teaches about competing with yourself, not everyone elseHow one blog post about Valley Forge became a McGraw Hill bookThe Kobe Bryant fundamentals secret that applies to every sales slumpPS: John gave away a story that could be worth thousands to the right listener — the "reward the effort, not just the outcome" system a top prospector used to survive the grind. If you've ever beaten yourself up over a day of no's, this one reframes everything.CTA: Listen now, then subscribe to Doing Business with a Servant's Heart. Grab John's book Winning the Battle for Sales on Amazon, check out the SalesPOP! podcast at salespop.net, and start a free trial of Pipeliner CRM at pipelinersales.com. And don't miss Steve's TV show Together We Serve — Fridays at 2pm Pacific / 5pm Eastern.🎯 What You’ll Learn:✅ A small, motivated, skilled team beats a large inefficient one.✅ Compete with yourself, not the people around you.✅ Reward the effort you control, not just the outcome you can't. ⏱️Timestamps:[00:01] Welcome & the servant's heart mission[00:04] Building Pipeliner CRM & free education[00:05] Efficiency beats scaling by headcount[00:08] SPIN Selling and the pounce trap[00:11] Martial arts, resilience & competing with yourself[00:16] The book, Valley Forge & rewarding effort 🤝Connect with John Golden:💥Web: https://www.pipelinersales.com/💥YouTube: https://www.youtube.com/c/SalesPOP💥LinkedIn: https://www.linkedin.com/in/johngolden/💥IG: 💥FB: 💥X: https://twitter.com/RealSalesPOP💥TikTok: 🤝Connect with Steve Ramona:💥Web: https://steveramona.com/💥LinkedIn: https://www.linkedin.com/in/steveramona/💥IG: https://www.instagram.com/bizopportunitynow/💥Podcast: https://www.servinginbusinesspodcast.com/💥YouTube: https://www.youtube.com/@doingbusinesswithaservantheart?sub_confirmation=1🔖Tags:#ServantHeart #Podcast #BusinessGrowthFree Business Community: https://www.skool.com/thebusinessnetworkhttps://app.nucalm.com/purchase/free-trial?coupon_code=NUCALM15&ref=steve57Subscribe to our Podcast Newsletter https://doing-business-with-a-servants-heart.kit.com/628f9d5962Join Me on Substack: https://podcasthost.substack.com/Doing Business with a Servant's Heart Named Top 20 Small Business Marketing Podcasthttps://podcast.feedspot.com/small_business_marketing_podcasts/