The Sales Strategy of $360k in 7 Days: Webinar Strategy, Application Selling & Meta™ Ad Funnels

$360k in seven days. It might sound too good to be true, but with the right sales strategy, it’s entirely possible.I recently achieved this for myself, and today I want to share some of the powerful steps that made it possible. My number one tip? Build a waitlist. Even though my mastermind is evergreen, having a waitlist ensured that when spots opened up, we had a pool of eager clients ready to fill them.It's not just about collecting names but nurturing those leads until they become raving fans. If you're not already using a waitlist strategy, I highly recommend implementing one.My next instrumental move was using the same reliable funnel strategy that has served me well since I started my business. That means generating leads through a lead magnet, and then hosting a live event to seal the deal.For this launch, I promoted a lead magnet detailing my biggest income streams and schedule. Over 600 webinar registrations rolled in, but live attendance is difficult to secure so I didn’t stop there.I included special incentives for attendees, like a potential one-on-one session and exclusive resources. This boosted the attendance and engagement rates, and in turn my conversion rate. My final tip is to take an application-based approach to your selling.  Particularly for high-ticket offerings, this approach empowers potential clients to self-assess their compatibility with your program. No more selling focus, no more pushy tactics, just meaningful conversations leading to meaningful, long-term client relationships.So if you’re heading into a launch soon, I hope these tips will help you feel motivated and confident to make it the best it can be.  Here's to an incredible 2025 ahead. As always, thank you for being part of this journey!LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookConnect with Ellie: Website:        https://www.ellieswift.com/Instagram:    @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/LINKS:FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026Connect with Ellie on Instagram: https://instagram.com/elliehswiftSubscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletterWatch on Youtube: https://www.youtube.com/@elliehswiftKeen to work together?Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom