The Salesperson’s Creed for the New Year episode artwork

EPISODE · Dec 10, 2025 · 1H 2M

The Salesperson’s Creed for the New Year

from Denise Griffitts - Your Partner In Success™ Radio! · host Denise Griffitts

Today on The Closers Inner Circle Podcast with Denise Griffitts and Ben Gay IIIAs we approach a new year—a natural moment for reflection and recommitment—today’s conversation goes straight to the heart of what it means to sell with integrity and purpose.Ben Gay III, legendary author of The Closers series and one of the most respected voices in professional selling, joins co-host Denise Griffitts to explore The Salesperson’s Creed: a personal code of honor that guides how we show up, serve clients, and build trust that lasts far beyond any single transaction.For more than half a century, Ben has trained and mentored some of the world’s top producers, always emphasizing that the true professional isn’t defined by quotas or clever phrasing but by character—by the principles they live and work by every day.As we stand on the edge of a new calendar year, this episode invites listeners to refine their own commitments, elevate their standards, and carry a renewed sense of purpose into every client conversation ahead.SPONSORED BY: What's Right with America: ...And How We Can Keep It That Way! From the vision of our Founding Fathers to the resilience and determination that have shaped our history, What’s Right with America explores what makes the country uniquely capable of thriving in times of change. With inspiring stories and thought-provoking analysis, authors Paul Johnson and Larry Aldrich reveal how America’s prosperity is rooted in more than just economic might—it’s grounded in values like freedom, individual empowerment, and deep commitment to justice and liberty. This book can be found on Amazon and we highly recommend it! We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your  Partner In Success RadioEmail: [email protected]

Episode metadata supplied by the publisher feed · Published Dec 10, 2025

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In this episode of The Closers Inner Circle Podcast, Ben Gay III and Denise Griffitts discuss The Salesperson’s Creed—a personal code of honor that guides ethical, principled selling. As the new year approaches, they explore why true sales success begins with character, consistency, and a commitment to serving clients with integrity. The conversation encourages listeners to define or refine their own creed and enter the coming year with clarity, purpose, and higher professional standards. Note that The Closers books, Pt 1 and Pt 2 by Ben Gay III are essential reading for anyone serious about mastering the profession of selling, and the full collection can be found at Ronzone Books on eBay.

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This episode was published on December 10, 2025.

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