The Science of B2B Marketing - Sol Weinreich - Hard Corps Marketing Show - Episode #375

Today’s guest is a Go to Market thinker & strategist. He has a decade of success driving growth, revenue, and strategic operations for tech companies, including B2B SaaS, martech, and edtech. Introducing Sol Weinreich, the GTM Advisor at Scale Venture Partners. They join Casey today to discuss the role of data in sales and marketing, the importance of communication, and  Incrementality. Connect with Sol:LinkedIn: https://www.linkedin.com/in/solweinreich  Company website: https://www.salesimpact.io  Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/_JCsv-xzyd8Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/