The Science of Decision Making - Mastering Choice Architecture with Kai-Markus Müller | BWI #224

Episode 224 - The Science of Decision Making - Mastering Choice Architecture with Kai-Markus Müller   Kai-Markus Müller is a professor and researcher who discovered that our decisions aren't as rational as we think. He moved from traditional science to creating the Neuro-Pricing trademark. We explore how he helps businesses use choice architecture and brain science to set perfect prices and understand what customers truly value subconsciously.   Key Takeaways Use choice architecture to influence how customers make decisions through defaults and subscriptions. Present a high-priced "Prada sweater" anchor to make your target products feel affordable. Measure subconscious brain waves to find the exact price point that fits customer expectations. Recognize that your sales team's own value perception often limits your potential business revenue. Shift from selling technical product features to addressing the customer's true psychological drivers.   Resources   Kai-Markus Müller is a professor of consumer behavior, pricing researcher, entrepreneur, and advisor known for NeuroPricing® and international media appearances. Kai-Markus Müller's Website: https://www.kai-markus-mueller.com   Kai-Markus Müller's LinkedIn: https://www.linkedin.com/in/kaimarkusmueller Connect with Jeanne I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.   For more information on Jeanne's coaching programs for coaches and consultants: ● https://jeanneomlor.com/reviews   For elite coaching for CEOs, celebrities, and icons: ● https://jeanneomlor.com/private-label-advisory   Follow Jeanne on Instagram: ● https://www.instagram.com/jeanneomlor