The Science of Influence by Kevin Hogan

What if you could ethically persuade anyone, without being pushy or manipulative?In this powerful episode of Mind Set in Stone, Dave and Poppy dive into The Science of Influence by Kevin Hogan, a masterclass on how influence works and how you can use it to communicate more effectively in everyday life.Backed by behavioural psychology and real-world research, Hogan reveals the psychological triggers that drive human behaviour, from trust and rapport to fear and reward. Dave and Poppy break it all down, showing you how to use these techniques to improve your relationships, negotiations, and leadership.Whether you're a business owner, parent, teacher, or just want to be more persuasive in your personal life, this episode will open your eyes to the subtle science of getting people to say “yes.”Influence isn’t manipulation, it’s a skill. Learn it, master it, and use it to make a positive impact.“Love what you heard? Grab the book through our affiliate link, no extra cost to you, and it helps us bring you more great episodes.”https://amzn.to/4k4NdIBThank you for tuning in to this episode of Mind Set in Stone Podcasts. If you enjoyed our deep dive, be sure to subscribe and leave us a review! Share your thoughts with us on social media, and let us know which book you’d like us to explore next. Until next time, keep your mind set in stone and your curiosity open.This has been a Big L Riz Media Podcast—where big ideas meet lasting impressions.