The Season Between "This Could Work" and "This Is Working" Will Test Everything episode artwork

EPISODE · Apr 16, 2026 · 25 MIN

The Season Between "This Could Work" and "This Is Working" Will Test Everything

from The Niche Is You

In this episode we’ll talk about:Why the middle phase is the hardest part of buildingThe emotional and psychological tests of the "in-between" seasonWhy momentum often feels slow before it acceleratesThe identity shift that happens in the middleWhy consistency matters most during uncertain growthHow to stay grounded when results haven’t fully arrived yetAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here’s the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

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The Season Between "This Could Work" and "This Is Working" Will Test Everything

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