The Secret Behind GR8 Tech's Operator Success Formula | iGaming Real Talk | Yaroslava Romanov

In this episode of Marketing Decoded, recorded live at ICE Barcelona 2026, host Surya Palli sits down with Yaroslava Romanov, Head of Marketing & PR at GR8 Tech.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming RepublicJust three years after launch, GR8 Tech has carved out a standout position in the saturated B2B iGaming market through fearless differentiation, creative storytelling, and precise omnichannel execution. Yaroslava shares the real story behind the long-running “Join the Champions Club” campaign, its roots in the partnership with Oleksandr Usyk’s Ready to Fight, and how the concept positions GR8 Tech as the platform that turns operators into true champions.Key highlights include:- Why being noticeably different was the only way to gain traction in a crowded space- Balancing long-term brand building with performance marketing in B2B cycles- Tailoring event activations and messaging for different regions and audiences- The new crypto turnkey solution and the “Legendary platform now in crypto” push- Future channel trends, the fading buzz around AI, and the shift toward bold, resonant campaignsLike, subscribe, and share your favourite B2B iGaming marketing insight!