The Secret is Out – Trade Secrets are Driving Competitive Advantage

from Understanding IP Matters · host James Pooley

Send us Fan MailNational Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: [email protected]

Episode metadata supplied by the publisher feed · Published Sep 21, 2022

Embed this episode

Attribution link and audio player

What this episode covers

Send us Fan Mail National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete. Support the show Understanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support fro...

Distinct summary based on available episode metadata or transcript content.

Ready to play

The Secret is Out – Trade Secrets are Driving Competitive Advantage

0:00 26:32

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Don't Say Content Devin Bramhall & Margaret Kelsey The marketing and business strategy podcast that executives and marketing leaders can't stop talking about. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.No tactics, playbooks, guides, or interviews with smart people (or anyone). Just in-depth conversations about B2B marketing behind the scenes:Communicating value of marketing to executives and foundersManaging marketing teamsTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersCreated in partnership with Share Your GeniusAn award-winning podcast pr Explicit

Frequently Asked Questions

How long is this episode of Understanding IP Matters?

This episode is 26 minutes long.

When was this Understanding IP Matters episode published?

This episode was published on September 21, 2022.

Can I download this Understanding IP Matters episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!