The Secret Recipe for Powerful Live Events ft Jane Serra | Hard Corps Marketing Show | Ep 409

How can you host successful webinars and live events that engage your audience?In this episode, I sat down with Jane Serra, webinar strategy expert, marketing guru and VP of Growth Marketing at Daxtra. Jane shares her best practices for creating engaging webinars and live events that captivate and involve your audience. From ensuring interactivity to partnering with others, Jane provides actionable strategies for maximizing the value of your virtual events.Jane discusses the importance of rebranding the term "webinar" to keep it fresh and relevant, debunking the myth that webinars are outdated. She also emphasizes the benefits of repurposing webinar content, ungating recordings, and incentivizing attendance through charitable donations.In this episode, we cover:How to make your webinars more engaging and interactiveThe importance of repurposing content and ungating recordingsThe power of incentivizing attendance through charitable donationsJane’s personal journey into marketing and her advice for young marketers.If you're looking to level up your webinar strategy and make your virtual events stand out, this episode is packed with valuable insights you won't want to miss!🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Jane:LinkedIn: https://www.linkedin.com/in/janeserra/ Company website: http://www.daxtra.com/ Podcast: womeninb2bmarketing.com/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/cZTmtR_3qIk Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/