The Secret to Better Sales - Are You Asking the Right Questions?

In this episode of Sparks, Chris Lissaman sits down with Nathan Rager and Commercial Training Manager, Nicola Frier, for a deep dive into the world of sales enablement. They discuss strategies to ensure sales enablement programs align with the needs of sales teams and, most importantly, how to secure their buy-in for success. Understand the core needs of sales teams, design sales enablement programs that drive results, build trust and get sales teams to embrace the enablement process. If you're a sales leader, enablement professional, or part of a sales team looking to improve collaboration and boost performance, this episode offers valuable insights that can transform how your team works together. Don’t forget to subscribe for more expert discussions on sales, leadership, and business growth! --- // Brought to you by Interactive Workshops https://interactiveworkshops.com/podcast/ // See what we do best www.interactiveworkshops.com // Want to spark something with [email protected] // Connect with us on LinkedIn Host: Chris Lissaman: linkedin.com/in/chrislissaman Guests: Nicola Frier: https://www.linkedin.com/in/nf5 Nathan Rager: https://www.linkedin.com/in/nathanrager/ 00:00 Up next 03:13 Nicola's experience with sales programmes so far 07:41 How can we make Sales Enablement work for the seller? 11:11 How do we get buy in? 16:52 Avoid these pitfalls 19:54 What motivates sellers? 29:22 How is IW sparking sellers?