EPISODE · Jun 26, 2026 · 14 MIN
The Secret to Better Sales Conversations 041
from Words That Work: Sales & Marketing Success For Coaches/Consultants
A lot of coaches and consultants want more clients, but they don't want to sound pushy or salesy. The good news is you don't have to. In this episode, we break down the one sales principle that can completely change your conversations: emotional safety. You'll learn why people hesitate during sales calls, how to lower resistance, and what to say so prospects feel comfortable being honest with you. We also walk through practical ways to create trust, improve client outcomes, and build longer-term client relationships. If you've ever struggled with sales conversations, this episode will give you a simple framework you can start using right away. Download the Five Keys Handout: https://docs.google.com/document/d/1sBPcRIECxr2DpF3BzqsQiF5SFp9T27_O0-Hwpq278wg/edit?usp=sharing If you want help with getting 3-5 clients consistently per month, here are some ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review
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The Secret to Better Sales Conversations 041
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