The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10

from Agency Giants · host Jordan Platten, Joe Podmore

Send us Fan MailThe Agency Giants Podcast - Episode 10 (Joe Podmore)__________________________________________Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.In this episode of Agency Giants, Joe takes us through his incredible journey:• Starting out as a freelancer and scaling to a $10M+ business• How he built a high-performing team and doubled revenue in just one year• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationshipsThis is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ Leadly: https://leadly.co.uk/Non-Stop: https://www.non-stopsocial.co.uk/__________________________________________0:00 - Intro1:02 - From Freelancer to Agency Director in 4 Years3:02 - Performance Models and Doubling Team Size in a Year6:10 - Niching Down in Car Finance: Why It Works9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?11:10 - Generating Leads with Innovative Strategies16:20 - Expanding Services with ECRM and SEO19:00 - Managing Client Conversions and Performance Pricing22:30 - Leveraging AI for Creative and Campaign Optimization26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons30:00 - Long-Term Creative Wins and Ad Fatigue Management36:30 - Launching a Performance-Based Agency Today42:00 - Lessons from Failures and Building a Growth Culture48:30 - The Future of Lead Generation Agencies__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

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The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10

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