The Secret to Growing Your Audience Faster: Strategies That Actually Work

In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaborations to effectively expand your audience. I also highlighted the significance of leveraging other people's audiences through podcasts, stages, and email swaps. Ideal for online business owners, course creators, membership owners, and coaches, this episode offers valuable strategies and tools to boost your online presence.   KEY TAKEAWAYS COVERED IN THE PODCAST Posting Alone Won’t Cut It – Simply showing up on social media or having an email opt-in isn’t enough. You need a strategic approach to attract and retain the right audience. Leverage the Right Tools – Use lead magnets, chatbots, ads, and collaborations to actively grow your audience and engage with them in meaningful ways. Tap Into Other People’s Audiences – Get in front of new people through podcasts, speaking opportunities, and email swaps to expand your reach faster.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript If you've been in business for a little while, you'll know that growing your audience is one of the most important things that you can do. And in my experience, when business owners think they are trying to grow their audience, they're not really doing it as they need to be. Most business owners think. that growing their audience is just about showing up on social media and posting, when really it's so much more than that. There is a strategy that you need to employ in order to make sure that you're getting your name, your face, your business out in front of the right people. And not only that, getting them to convert onto your email list. In today's episode, I'm going to be taking you through what we really mean by growing your audience and some of the most effective strategies to get that done. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Theresa Heath Waring, and I am so very grateful that you have decided to hang out with me today. I never take that lightly. I know that your time is super, super precious and in. Thank you for spending time with me, for sharing this podcast, for writing reviews. For those of you who've written me a review, I will do my utmost to produce [00:02:00] and deliver a really good quality podcast. My aim is that, and if you're new to the podcast, is that every other week you get a solo episode and every other week you get an interview. And I've really honed in on who it is I'm helping, what it is I'm doing. So if you are an online business owner, a course creator, a membership owner, a coach, then you are absolutely in the right place. And I am going to be delivering you amazing value to grow your online business. And with the solo episodes, I aim for them to be really strategic, really practical, give you some really good step by step. Sometimes I give you some downloads to go with it. And with the interviews, again, I aim to bring you the best people in the industry with the best strategies and the best results. So today is a solo and we're going to be talking about audience growth. Now, this is something that has been coming up while constantly comes up. It's not even something that's coming up recently. It is something that is constantly coming up in my world. And the reason for that is [00:03:00] I help people launch pretty much all day every day. That's what I do. I help them grow their audience, launch their product and sell it. And that's what I do all the time. And one thing that is constantly on my radar and should constantly be on my radar and your radar is that very first step is that growing their audience. Because This comes down to a numbers game, and I hate saying that because it sounds like I don't care about the humans at the end of it, and I absolutely do, and if you're in my world, you know I care deeply about the people in my world. However, when it comes to selling and having a successful online business, it really does come down to the audience, and it comes down to numbers, and therefore it makes perfect sense that the more people you have in your world, the more people you have to sell to. So I want to talk about audience growth today. And before I get into what I mean by audience growth and, and give you some ideas as to [00:04:00] how you can grow your audience, because I'm, you might be thinking, well, I am growing my audience. I'm trying to grow my audience, but we need to talk about what that really honestly looks like. I just want to remind you of some of the. Numbers that we talked about back in episode three, six, eight. So if you want to go back and listen to that episode, then please do so. Where basically I break down what is realistic, but some of the numbers that we talked about are your list, your email list size. And actually, I've broken this a bit further down for you on this episode. So we have your email list size, then we have what we call a launch list. So if you were doing something like a bootcamp or a webinar or whatever, that would be your launch list. The people who opt into that is your launch list. So you have your list size and then you have your launch list. Now, roughly between 15 and 30 percent of your list size will opt into your launch list. Okay. And I'm going to go through some numbers in a minute with this to help you understand this. And then we'll have like an engagement and a show up percentage, which I'm [00:05:00] not going to talk about in this episode, but I did in episode three, six, eight, then roughly between one and 8 percent of your launch list will buy. So let me explain how that looks from a numbers point of view. Let's say that you have on your email list, a thousand people, and let's go with the lower number, the 15%. And only 15 percent of them Join your launch list. So that means from a thousand people, 150 people are on your launch list. Then let's say, and I've rounded it up slightly from the 1%, let's say 2 percent of those people buy, which means from 150 people, two people buy. Okay. Which means if you were selling a product of 997 or pounds, you've roughly made 1, 994 or pounds. That's from an email list size of a thousand people. Okay, so then let's say our email list size was 2, 500. So you've increased your email list to 2, [00:06:00] 500 and we're going to go with the same percentages. That would mean that your 15 percent of that list would go up to 375 people who signed up for your launch list. And then let's times that by the 2%. Well, that means that roughly 7. 5 people are going to buy. We'll round that up to eight, which means based on our figure of nine, nine, seven, that you're making around 7, 976 or pounds. So you can see that with that increased audience, you're going to make considerably more money. Now I've done it on the lower percentage. And yes, there are lots of things that we can do within a launch that can help increase percentages, but. Ultimately having a bigger list at the beginning is always, always, always, always going to help. Also remember that if you are doing the same launch and you don't grow your list, but you keep advertising that same launch to your list, that that percentage of people who go from your list to your launch list is going to decrease and that's going to get [00:07:00] worse over time. So we always want new people coming into our audience, and the faster and quicker we can build our audience, the better. Now we've understood that, let's start by saying what audience building isn't. Now this is slightly controversial, but audience building isn't just going on social media. I'm not saying it's not that at all. I'm not saying that, forget social media and it's rubbish and it's not working. However. It is more than just posting on social media.