The secret to recruiting top talent with NAF CEO Patty Arvielo

On today’s episode of Power House, Diego sits down with Patty Arvielo, the co-founder and CEO of New American Funding to talk about what it takes to thrive in a challenging housing market. New American Funding has grown 60% organically over the last year, has had significant market expansion over the past two years — all white maintaining a 98% profit retention rate over the past two decades. She walks through her 44-year leadership journey, from teenage data entry clerk to CEO, and how her partnership with co-CEO (and husband) Rick Arvielo drives their strategic edge. They also dive into the importance of company authenticity over flashy sign-on bonuses, and how Patty is paving the way for more women to step confidently into leadership roles in mortgage. Patty will be joining us on stage this year at The Gathering. Dont miss out — register ⁠here⁠! Here’s what you’ll learn: Anticipating market cycles will always be key to growth. Steady, consistent organic growth beats out acquisitions. Genuine culture, not quick incentives, will attract top talent. Empathetic leadership matters more than you think. End-to-end platforms should be seen as opportunities, not threats. Women should be open to taking career risks. Strong relationships are the foundation of strong companies. Related to this episode:⁠⁠⁠ Agenda | 2025 HousingWire: The Gathering Registration | 2025 HousingWire: The Gathering Patty Arvielo | New American Funding New American Funding ⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.