The Secret to Success Isn’t Money. It’s Helping People | Spencer Lodge, Founder of Beneple

The first time Spencer Lodge went live on social media, there was only one person watching. His mum… asking him why he wasn’t wearing a tie. No audience. No traction. No personal brand. Just consistency and a willingness to show up anyway. Years later, he has the businesses, the podcast, and the visibility most people chase. From the outside, it looks like success. But what stayed with him most wasn’t the numbers. It was the people. In this episode of The Brand of YOU, Spencer Lodge, Founder of Beneple and Host of Made in Dubai, sits down with Robyn Abou Chedid for one of the most honest and unexpected conversations about what success really means, and what actually matters along the way. From showing up week after week with no audience, to investing heavily into content, Spencer reflects on the journey with a very different perspective. One that has less to do with money, and far more to do with impact, connection, and how you show up for others. Spencer opens up about: ↳ Building a personal brand “by accident” and why he still questions the idea of one. ↳ Spending $30K a month on content and what it really gave him beyond ROI. ↳ Why the most powerful people he’s met are those who have overcome the hardest lives. ↳ Creating content that truly connects, through pain, truth, and real human stories. ↳ Why chasing virality, money, or followers will never give you what you think it will. ↳ The daily habit he believes could change everything This conversation isn’t about how to chase success, it’s about redefining this through kindness and the way you make others feel. A real must watch! Chapters 00:00:00 Opening: Building a Personal Brand by Accident - The Spencer Lodge Story 00:02:51 Why Would You Put Yourself Out There? The Fear Behind Content Creation 00:04:49 The 400-Video Training Course That Changed Everything 00:08:27 Living in the Moment: Why Spencer Loves True Stories Over Business Talk 00:12:36 The Podcast Pivot: From True Crime to Made in Dubai 00:19:36 I Feel Like a Failure: The Success Paradox 00:23:18 What Is Your Purpose? Finding Meaning Beyond Money and Status 00:26:58 The Two Laws That Should Exist: Volunteering and Kindness 00:33:15 Success Isn't Money: The Maria Conceição Story and What Really Matters 00:37:16 Closing: Be Kind, Hold Hands, and Make Each Other Laugh Listen on: Spotify:  Apple:  Connect with Spencer:  LinkedIn: https://www.linkedin.com/in/spencerlodge/ Instagram: https://www.instagram.com/spencer.lodge/ YouTube: https://www.youtube.com/@SpencerLodgeTV Made In Dubai Podcast: https://www.youtube.com/@SpencerLodgeTV  Follow Our Host - Robyn Abou Chedid:  LinkedIn: https://www.linkedin.com/in/robynabouchedid/  Instagram: https://www.instagram.com/girlnamedrobyn/  YouTube: https://www.youtube.com/@girlnamedrobyn