The Secret to Success with AI? Building the Right Marketing Organization

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. For Further Reading: Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phdIs Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-nextOmar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAIhttps://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H Listen on your favorite podcast app: https://pod.link/1715735755