The Secret to Sustainable Growth for Professional Service Firms with Jessica Gonifas

In this episode, Gary Johnson interviews Jessica Ganafis, CPA, a fractional CFO, about integrating marketing and finance for law firms and professional service businesses. They explore how understanding data, ROI, and financial metrics can transform business profitability and growth.Chapters00:00 Introduction to Financial Strategies for Growth06:05 Understanding Revenue and Profitability16:24 Tracking Marketing Spend Effectively21:30 The Importance of Fit in Professional Relationships27:50 Choosing the Right Financial Advisor32:51 Leveraging Data for Business SuccessLinkedIn: https://www.linkedin.com/in/jessicagonifas/ Website: silverpeakscpa.com  Her Podcast: https://open.spotify.com/show/5twH5viI2cJ9FSWVn1TmL3?si=e2b077ed655a4fd7