The Secret to Sustainable Growth for Professional Service Firms with Jessica Gonifas

from UnF*ck Your Legal Marketing · host Gary Johnson

In this episode, Gary Johnson interviews Jessica Ganafis, CPA, a fractional CFO, about integrating marketing and finance for law firms and professional service businesses. They explore how understanding data, ROI, and financial metrics can transform business profitability and growth. Chapters 00:00 Introduction to Financial Strategies for Growth 06:05 Understanding Revenue and Profitability 16:24 Tracking Marketing Spend Effectively 21:30 The Importance of Fit in Professional Relationships 27:50 Choosing the Right Financial Advisor 32:51 Leveraging Data for Business Success LinkedIn: https://www.linkedin.com/in/jessicagonifas/ Website: silverpeakscpa.com Her Podcast: https://open.spotify.com/show/5twH5viI2cJ9FSWVn1TmL3?si=e2b077ed655a4fd7

Episode metadata supplied by the publisher feed · Published Mar 17, 2026

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The Secret to Sustainable Growth for Professional Service Firms with Jessica Gonifas

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I am Consciously Curious Victor Chan I am Consciously Curious is a Chicago based podcast that dissects passionate individuals in various industries. The goal is to share their stories to inspire you to cultivate meaning within your own space. If you are interested in coming on or know someone that would be great for the podcast, please message us on fb/ig: @iamconsciouslycurious Explicit

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This episode was published on March 17, 2026.

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