UnF*ck Your Legal Marketing

Summary:Mastering the Inner Story: Ramsey Bergeron on the Effort Method and Authentic MarketingUnlock the mental frameworks and authenticity strategies that can revolutionize how you approach marketing, leadership, and personal growth. Ramsey Bergeron shares his groundbreaking "Just F It" method to help professionals redirect their mindset, tell better stories, and lead with authenticity.In this episode:The importance of understanding what’s happening “under the hood” for effective marketing and leadershipHow beliefs and subconscious stories shape behavior and successThe four F’s framework: Facts, Feelings, Flip, Future—how to use it to reframe challengesThe power of authenticity and vulnerability in building trust and marketingThe role of self-permission in overcoming perfectionism, shame, and imposter syndromeWhy overthinking leads to underreacting and how to shift into responsive actionThe significance of controlling your narrative versus letting stories control youPractical tools and exercises to implement the four F’s in daily life and marketing effortsTimestamps:00:00 - Connecting your inner story to better marketing strategies02:16 - How subconscious beliefs hinder success05:10 - Introducing the four F’s for mental clarity06:37 - Practical example: overcoming the story of bothering prospects08:47 - Distinguishing fact from judgment and emotion10:08 - Flipping feelings to create space for choice12:24 - Overthinking versus responsive action in marketing15:12 - Embracing discomfort and authenticity in video and outreach17:01 - The power of vulnerability and shedding shame19:37 - Using the future and perspective to ease decision-making21:02 - Defining yourself beyond accomplishments and failures23:21 - Controlling your narrative for authentic branding28:02 - The importance of self-permission and self-compassion33:33 - Practical exercises: permission slips and AI tools34:35 - Final thoughts on authenticity and actionable progressLinkedIn: https://www.linkedin.com/in/ramsey-bergeron/ Website: https://www.bergeronwellbeing.com/ Instagram: https://www.instagram.com/ramseybergeronFacebook: https://www.facebook.com/Bergeronwellbeing/ TikTok: https://www.tiktok.com/@ramseybergeron Book: https://a.co/d/03ZOFkT6 

Unlock the science-backed mindset strategies that can transform your approach to client attraction, business growth, and personal success in the legal industry. Discover how rewiring your mental system can accelerate results and align your energy with your goals.Key topics:The role of mindset in attracting high-quality clients and opportunitiesScientific principles behind energy, vibration, and law of attractionHow beliefs shape business reality and how to reprogram themThe Bannister Principle: creating your reality through expectationPractical tools to align thoughts, feelings, and actions for successThe importance of coherence between internal beliefs and external actionsHow to recognize and correct subconscious sabotageVisualization techniques to accelerate successThe concept of quantum fields, frequency tuning, and shifting realityOvercoming limiting beliefs about marketing, charisma, and self-love01:19 - Scientific basis of energy and vibration: particle physics and quantum science02:46 - How beliefs about yourself influence your opportunities and success04:42 - The Bannister Principle: expectation creates reality in business06:20 - The importance of releasing baggage and beliefs that hold you back07:00 - Coherence: aligning your thoughts, feelings, and actions for results08:21 - The analogy of tumblers and locks: internal belief systems unlocking success09:53 - The role of energy and frequency in achieving coherence12:12 - Recognizing and working with the ego to uncover subconscious blocks14:47 - Listening to your inner truth and getting out of mental noise15:51 - The power of self-compassion and giving yourself grace in setbacks17:02 - The destructive nature of self-punishment and egocentric beliefs19:44 - Relationship with yourself reflects on external relationships and success21:05 - Integrating self-love into marketing and business development22:23 - Overcoming the belief that marketing is separate from legal expertise25:00 - Subconscious sabotage and how to identify and shift limiting self-talk26:10 - Using frequency, resonance, and visualization for rapid results28:00 - The analogy of outworking a bad diet: mindset versus tactics30:42 - Visualizing success to change your frequency and attract it faster33:04 - The concept of bending time through belief and quantum physics34:42 - The double-slit experiment: potential realities exist until observed36:28 - The importance of self-awareness, belief choices, and removing self-imposed limitations37:09 - Practical daily routines for shifting your mindset in minutes38:13 - The power of instant decisions: a mindset shift for transformational changeConnect with Chris:LinkedIn: https://www.linkedin.com/in/christophermking/ Website: statusflow.net  Chris’ Book: https://a.co/d/06JAQ6Y1 Want to join our next group coaching cohort? We start June 11th. Email “group” to [email protected] or fill out our contact form here: https://j2marketingconsultants.com/contact/ 

Summary:In this episode, Bob Hartmann, author of Making It Rain: The Art of Building a Successful Law Practice, shares his insights on how trust, empathy, and reputation are the real rainmakers for lawyers. Discover practical strategies to foster client relationships, elevate your reputation in the legal community, and create a sustainable, enduring practice.Main Topics Covered:The impact of trial experience on practice developmentBuilding close client relationships through empathy and trustThe importance of treating clients well for better referralsStrategies for managing client communications and expectationsCollaborating with prosecutors and judges to build credibilityThe role of reputation within the legal community for long-term successHow consistent marketing, networking, and referrals sustain a practiceLessons learned from high-stakes and federal casesThe significance of integrity and professionalism in preserving your reputationTimestamps: 00:00 - Introduction: Making it rain in legal practice00:10 - Bob Hartmann's background and approach to rainmaking01:23 - How trial experience shapes client relationships02:18 - Building trust through empathy and client closeness02:44 - Client feedback and the importance of compassion in service03:22 - How treatment impacts referral sources and reputation04:13 - Continuous marketing and referral management05:03 - Managing charged cases and client advocacy07:21 - Building trust over the course of a case08:48 - Strategies for mitigating cases and demonstrating care10:24 - The role of empathy in handling stressful legal situations13:45 - Reputational importance in the legal community15:32 - Developing good relationships with prosecutors for better outcomes17:17 - The collaborative lawyer versus adversarial approach18:29 - Learning from client interactions and courtroom behavior20:42 - Maintaining professionalism and credibility in court22:31 - Negotiation tactics based on likability and relationships24:26 - The negative impact of unprofessional conduct and dishonesty26:14 - How to build an enduring practice through consistent client care and networking29:33 - The danger of shortcuts like AI missteps31:08 - Lessons from courtroom decorum and reputation management32:17 - The importance of long-term relationships over transactional thinking33:23 - Practical, simple strategies for consistent client and referral source care34:10 - The journey from trial lawyer to practice builder35:38 - Final thoughts: trust, respect, and the marathon approach to law practiceGet in touch with Bob:LinkedIn: https://www.linkedin.com/in/robert-hartmann-565a5919/ Website: hartmannlawfirm.net  Get his book here:https://a.co/d/00lhE6bo Want to join our next group coaching cohort? We start June 11th. Email “group” to [email protected] or fill out our contact form here: https://j2marketingconsultants.com/contact/ 

Summary In this episode, attorney coach Steve Seckler shares practical insights on overcoming typical lawyer traits—like skepticism and over-analysis—to build authentic relationships that accelerate career success. Learn how to listen deeply, ask the right questions, and stay memorable without sounding performative.Main Topics:The traits that sabotage trust and how to turn them offThe importance of relationship-building in legal marketingListening levels and how to connect on a deeper levelEffective open-ended questions for networkingFollowing up authentically to nurture relationshipsHow to stand out and be memorable without trying too hardNavigating sensitive topics like politics and humor professionallyTimestamps:00:00 - Introduction and Steve Seckler’s background05:00 - Overcoming discomfort with sales and marketing10:00 - Developing listening skills and building trust15:00 - Crafting open-ended questions and networking20:00 - Following up and staying memorable25:00 - Personal branding and handling sensitive topicsConnect with Stephen:LinkedInlinkedin.com/in/stephensecklerWebsitecounseltocounsel.libsyn.com (Other)seckler.com (Company)seckler.com (Blog)Purchase Stephen’s Bookhttps://a.co/d/04HAeWes 

Discover how Frank Rekas, a tax and legal strategist for attorneys, leverages LinkedIn to build authority, foster genuine relationships, and generate new clients. In this episode, Frank shares practical tips for creating compelling content, engaging authentically, and avoiding common pitfalls like burnout and compliance challenges.Main Topics:Frank’s journey to making LinkedIn a strategic marketing toolCreating authentic, engaging content that stands outThe importance of batching content to save time and boost productivityHow to warm up LinkedIn’s algorithm with intentional engagementStrategies for gaining meaningful connections with personalized messagesThe role of authenticity and personal storytelling in building trustNavigating compliance and handling restrictions while maintaining relatabilityPractical tips for avoiding burnout and maintaining consistencyUsing short, punchy posts to maximize engagementThe significance of storytelling in online marketing00:00 - Introducing Frank Rekas and his approach to LinkedIn01:21 - Deciding to treat LinkedIn as a real marketing strategy02:22 - Common mistakes: Posting similar content as others02:46 - The power of creating original content03:12 - Overcoming compliance hurdles in financial and legal sectors04:11 - Batch content for efficiency and quality improvement08:40 - How recording multiple videos saves time and enhances content09:54 - Why Frank’s posts receive high engagement compared to others10:31 - The process behind boosting visibility and engagement11:44 - The importance of early interaction and commenting12:34 - Making engagement intentional with calendar planning13:30 - The influence of coaching, observation, and intuition on process development14:20 - The role of specific routines like DMs and connection requests16:15 - Personalization versus generic outreach strategies17:24 - Recognizing and avoiding scams or salesy pitches18:14 - Authenticity in messaging and responding to AI-generated comments19:34 - The impact of authentic personal sharing on relationships20:40 - Frank’s communication style: short, punchy, and direct posts21:44 - The value of specificity and clarity in content22:28 - Frank’s niche focus on tax strategy for law firms23:11 - Using personal stories to connect and stand out24:40 - Sharing personal life naturally to build trust26:21 - Avoiding the negative persona online and being authentic28:28 - Managing content frequency and avoiding burnout29:46 - Lessons from early mistakes with outreach and connection30:55 - Building relationships through genuine connection, not sales pitches32:50 - The importance of authentic storytelling and relationships34:14 - Summarizing actionable LinkedIn strategies35:01 - Frank’s future plans to meet in person and grow relationshipsConnect with Frank:LinkedIn: https://www.linkedin.com/in/frankrekas/Website: https://palmwealthpartners.com/ Want to join our next group coaching cohort? We start May 14th. Email “group” to [email protected] or fill out our contact form here: https://j2marketingconsultants.com/contact/ 

SummaryLawyers know they need a website.What they don’t know… is what it’s supposed to do.And that’s where the problem starts.In this episode, Gary sits down with Jamie Christensen, founder of Fuse Associates, to break down how law firm websites actually function—and where most firms are quietly losing opportunities.Because not every website has the same job.Some are there for credibility. Some should be generating leads. Most are stuck in the middle… doing neither well.Key Moments[01:26] What is a law firm website actually supposed to do? Why the answer is “it depends”—and the two roles every firm needs to understand (credibility vs. lead generation).[03:00–05:00] The biggest differentiator most firms miss Why your messaging needs to focus on client problems—not how great you are.[06:30] “We, we, we…” is killing your website The subtle messaging mistake that makes you sound like everyone else.[08:30] Website = table stakes Why not having a real website (or having a weak one) immediately impacts credibility.[10:30] Stock images are hurting you How they quietly make you look like every other firm—and what to do instead.[13:30] What to look for when judging a website The first things experts notice (including a small detail most firms overlook).[15:30] Overcomplicating your website Why writing like a legal brief drives people away.[17:30] Color psychology & design mistakes Including why that red button might be working against you.[19:30] Call-to-actions that actually work How to guide visitors without overwhelming them—and why placement matters.[21:00] The most important part of your website Why your homepage (especially “above the fold”) determines whether someone stays or leaves.[23:00] One small tweak that makes a big difference What visitors should understand within the first few seconds.[25:00] The “sea of sameness” problem Why playing it safe makes you invisible—and how to stand out.If your website hasn’t been touched in years… or you’re not sure what it’s actually doing for your business…This episode will make you rethink all of it.Connect with her on linkedin: linkedin.com/in/fuseassociates Check out Jamie’s website: fuseassoc.com  

SummaryMastering Video Content for Attorneys: Tips from Sarah Allen on Building Trust and Growing Revenue. In this episode, Sarah Allen, a former executive with Big Brand experience, shares her insights on how attorneys can use video to establish authority, connect authentically, and generate revenue. Whether you're a seasoned lawyer or just starting, her practical advice helps you overcome barriers and hit the record button with confidence.Main Topics Covered:Why personal branding is crucial for attorneys and the role of video in itCommon barriers to effective video marketing and how to overcome themThe importance of pre-production, scripting, and packaging contentHow to streamline filming sessions for consistency and qualityMetrics to track and how data informs content strategyTips for using teleprompters effectively, including AI scripting optionsOptimal video lengths for engagement and conversionThe role of thumbnails and titles in maximizing reach on YouTubeOvercoming insecurities and embracing authenticity in videosTime Stamps: 00:00 - Introduction: Sarah Allen's background in big brand marketing and her shift to legal marketing via video 00:27 - How personal branding impacts attorney-client engagement and revenue 01:43 - The power of video in building a personal brand 02:47 - Barriers to video marketing for attorneys and how to lower them 03:52 - Why many attorneys find video intimidating and how to reframe this 05:26 - The importance of showing authenticity and accepting imperfection 06:18 - Common fears around appearance and sound, and how to overcome them 07:35 - The importance of not aiming for perfection and embracing repetition 08:52 - Building confidence through preparation and practice 11:13 - The value of iteration and learning from past videos 12:14 - Creating a supportive team for content production 13:15 - Pre-production tips: scripting, planning, and packaging content 14:12 - The importance of thumbnails, titles, and first 30 seconds 15:55 - The critical role of consistent posting and batching videos 16:21 - Platforms and video length: what's optimal for attorneys? 18:00 - Data metrics to track for improving video performance 21:24 - Optimal strategies for scripting and teleprompter use 22:13 - The importance of designing content, not just delivering it 26:22 - How to handle the technical setup for recording videos 28:46 - The benefits of trying both scripted and riffing styles 29:12 - Ideal video lengths for engagement based on audience goals 31:45 - Why longer videos can be advantageous for attorneys 33:05 - Building referral networks via podcasting and guest features 34:16 - Tracking data: key metrics to measure success 36:22 - Developing a repeatable process for content creation 37:55 - Summary: why consistency, clarity, and data are key to video successResources & Links:Elgato TeleprompterAI Scripting ToolsConnect with Sarah Allen:LinkedIn: linkedin.com/in/sarah-ann-allenWebsite: https://attorneymedia.co/ 

In this episode, Gary Johnson interviews Jessica Ganafis, CPA, a fractional CFO, about integrating marketing and finance for law firms and professional service businesses. They explore how understanding data, ROI, and financial metrics can transform business profitability and growth.Chapters00:00 Introduction to Financial Strategies for Growth06:05 Understanding Revenue and Profitability16:24 Tracking Marketing Spend Effectively21:30 The Importance of Fit in Professional Relationships27:50 Choosing the Right Financial Advisor32:51 Leveraging Data for Business SuccessLinkedIn: https://www.linkedin.com/in/jessicagonifas/ Website: silverpeakscpa.com  Her Podcast: https://open.spotify.com/show/5twH5viI2cJ9FSWVn1TmL3?si=e2b077ed655a4fd7

SummaryIn this engaging interview, real estate attorney Sarah Naheedy shares her strategic approach to using Instagram for authentic video marketing, building trust, and engaging her audience effectively. Discover practical tips on content creation, consistency, tracking metrics, and maintaining authenticity in social media marketing.Chapters00:00 The Value of Instagram for Professionals02:53 Authenticity and Overcoming Awkwardness06:01 Creating Engaging Content: The Topic Wheel09:00 The Importance of Consistency12:02 Balancing Personal and Professional Content14:57 Building Trust Through Authenticity18:00 Navigating Boundaries on Social Media20:46 Navigating Social Media Mistakes23:06 The Importance of Accountability24:19 Tracking Instagram Metrics27:14 Content Creation Strategies30:02 Balancing Social Media Engagement33:15 Common Mistakes in Professional BrandingLinkedIn: linkedin.com/in/sara-naheedy Website: saranaheedylaw.comGrab her book here: https://www.amazon.com/dp/0996592903?ref_=cm_sw_r_cp_ud_dp_R1AKXMNRFQH6PMQDBQT2 

SummaryIn this engaging conversation, Richard Wang and Gary Johnson explore the multifaceted world of networking, emphasizing its importance in both personal and professional realms. They discuss the skills required to be an effective networker, the mindset needed to overcome discomfort, and the deeper purpose of building relationships. Richard shares his journey from being an introvert to mastering networking, highlighting common mistakes and the significance of authenticity. The duo also delves into practical strategies, the impact of alcohol in networking settings, and the importance of asking the right questions to foster meaningful connections.Chapters00:00 The Art and Science of Networking03:04 Richard Wang's Networking Journey06:09 Mindset and Goals in Networking09:01 The Deeper Purpose of Networking12:01 Building Relationships Beyond Business14:57 Common Networking Mistakes17:57 The Importance of Authenticity20:49 Strategies for Effective Networking23:56 The Role of Humor and Approachability27:01 Navigating Awkward Networking Situations29:52 The Power of Asking the Right Questions32:52 The Four H's of Networking35:55 The Impact of Alcohol in Networking38:54 Maintaining Professionalism in Social Settings41:54 The Future of Networking and Personal GrowthContact Richard Wang:LinkedIn: https://www.linkedin.com/in/rwmortgage/Website: veridianmortgage.com

SummaryIn this conversation, Gary Johnson and Jacqui Genow delve into the multifaceted nature of branding, particularly within law firms. They discuss common misconceptions about branding, emphasizing that it extends far beyond logos and marketing materials. The discussion highlights the importance of brand consistency, the alignment of brand with culture and growth, and the identification of red flags that indicate a struggling brand. Jacqui shares practical advice on how firms can pressure test their branding and the critical role of internal communication in maintaining a strong brand identity. The conversation concludes with actionable takeaways for firms looking to enhance their branding strategies and improve profitability.Chapters00:00 Understanding Branding Beyond Logos05:32 The Role of Leadership in Branding11:30 The Importance of Internal and External Alignment15:42 Creating a Cohesive Brand Culture17:40 Identifying Red Flags in Branding22:04 Common Branding Mistakes and Their Impact24:14 Pressure Testing Your Brand31:17 Key Takeaways for Effective BrandingLinkedIn: https://www.linkedin.com/in/jacquigenow/ Instagram: https://www.instagram.com/j.genow/ Website: jgenowmarketing.com Blog: jgenowmarketing.com/blog/ 

SummaryIn this conversation, Gary Johnson and Greg Hill explore the challenges lawyers face in differentiating themselves in a crowded market. They discuss the concept of commoditization, the importance of uncovering personal stories, and how to define a firm's purpose and vision. The dialogue emphasizes the need for authenticity in branding and the emotional connections that clients seek. They also touch on the misconceptions surrounding B2B and B2C branding, highlighting that all clients are consumers with similar needs and desires. The conversation concludes with practical insights for lawyers to engage with their clients and refine their brand messaging.Chapters00:00 The Challenge of Differentiation01:17 Understanding the Resignation of Commoditization03:27 Overcoming Limiting Beliefs05:56 Uncovering the Genesis Story12:08 Defining Purpose and Vision17:46 Engaging with Clients for Insights21:41 B2B vs B2C Branding Perspectives25:21 Aligning Brand with AuthenticityLinkedIn:https://www.linkedin.com/in/brandbirth/ Website: brand-birth.com

In this episode of "Unfuck Your Legal Marketing," host Gary Johnson welcomes Dr. Sarah Reiff-Hekking, a clinical psychologist and founder of True Focus Coaching. The conversation centers around the challenges high-performing lawyers face in managing their time effectively, particularly in balancing billable hours with necessary marketing efforts. Dr. Reiff-Hekking emphasizes the importance of creating a flexible weekly plan that allows lawyers to allocate time for both client work and marketing, while also addressing the need for self-care to prevent burnout. She shares practical strategies for lawyers to regain control over their schedules, including the significance of deep breathing and the power of reframing tasks to make them more appealing.Throughout the discussion, Dr. Reiff-Hekking provides insights into how lawyers can avoid the pitfalls of overcommitment and the reactive nature of their work. By implementing structured planning sessions, particularly on Fridays, lawyers can proactively prepare for the upcoming week, reducing anxiety and enhancing productivity. The episode concludes with a reminder of the importance of self-reflection and the need to prioritize personal well-being in order to achieve professional success.Chapters00:00 Introduction to Unfuck Your Legal Marketing01:29 The Importance of Time Management in Legal Marketing03:11 Understanding High Performers' Time Sabotage07:03 Creating a Flexible Weekly Plan09:34 The Necessity of Self-Care12:12 Practicing Time Off: The 24-Hour Challenge15:25 Deep Work: Finding Focus in a Distracted World17:58 The Power of Language in Marketing23:54 Overcommitment and Its Impact on Consistency25:43 Planning for Success: The Friday Review32:40 Final Thoughts: Breathing and ReflectionLinkedIn Profile: https://www.linkedin.com/in/truefocuscoaching/ Facebook: https://www.facebook.com/TrueFocusCoachingFan IG Profile: https://www.instagram.com/truefocuscoach/ YouTube channel: http://www.youtube.com/@truefocuscoach X: https://x.com/TrueFocusCoach Website - https://www.truefocuscoaching.com/ Free Strategy Session - https://www.truefocuscoaching.com/strategy-session-inquiry/ Free handout - https://go.truefocuscoaching.com/practice-the-pause 

In this conversation, Gary Johnson and Alay Yajnik discuss the complexities of pricing legal services, emphasizing the importance of understanding market rates, overcoming fears associated with raising prices, and the impact of pricing on client relationships. They explore strategies for determining appropriate rates, the benefits of regular rate increases, and how to navigate client objections. The discussion also touches on the differences between flat fee and hourly billing models, and the significance of confidence in pricing decisions.Chapters00:00 Navigating Legal Pricing Challenges02:30 Understanding the Psychology of Pricing04:51 The Impact of Pricing on Client Relationships07:39 Strategies for Raising Rates Effectively10:23 Identifying the Right Time to Increase Rates12:52 The Consequences of Delaying Rate Increases15:45 Building Confidence Through Pricing18:11 Overcoming Pricing Objections20:46 Exploring Alternative Pricing Models23:12 The Importance of Market Awareness25:55 The Role of Coaching in Pricing DecisionsLinkedIn: linkedin.com/in/alayyajnik Website:lawfirmsuccessgroup.com Coaching: alayyajnik.focalpointcoaching.com/  

In this engaging conversation, Gary Johnson and Elisa Ellis discuss the critical role of confidence and presence in business development, particularly for legal professionals. Elisa emphasizes the importance of showing up authentically and intentionally, using wardrobe choices to enhance self-image and create a memorable brand. They explore the psychological impact of clothing, the significance of first impressions, and how color can influence perception. Elisa provides practical advice on building a functional wardrobe and using style as a tool for networking and connection.Chapters00:00 The Importance of Confidence in Business Development01:25 Presence and Its Impact on Legal Professionals03:31 Overcoming the 'Busy' Mentality06:22 Letting Go of the Past Self10:12 Building a Versatile Wardrobe12:06 Your Brand Never Sleeps16:20 The Power of First Impressions17:06 Research on Perception and Competence19:29 The Value of Presentation21:14 Building Confidence Through Style24:54 Letting Go of the Past: Wardrobe Detox28:37 The Power of Color in Branding33:40 Creating Connections Through Personal StyleLinkedIn: linkedin.com/in/elisaellisWebsite:turnkeystyle.com/ Other links: https://links.turnkeystyle.com/bizlinks

In this episode of "Un-Fuck Your Legal Marketing," host Gary Johnson welcomes Steve Fretzin, a seasoned business development coach for attorneys. The conversation dives deep into the importance of consistency in legal marketing and business development. Fretzin emphasizes that many lawyers engage in random acts of marketing without a clear strategy, which often leads to inconsistent results. He shares insights on how to identify what marketing activities resonate with individual lawyers, focusing on their strengths and interests to build a sustainable book of business. The discussion also touches on the significance of niching down in practice areas to enhance visibility and credibility, as well as the necessity of having a structured follow-up system to maintain client relationships and ensure business growth.Chapters00:00 Introduction and Welcome02:08 The Importance of Consistency in Marketing04:49 Finding Your Niche09:36 Sales-Free Selling Philosophy14:30 Qualifying Clients Effectively19:41 Understanding Client Needs and Financial Situations22:45 The Importance of Client Trust23:14 Consultation Strategies: Building Relationships27:08 The Art of Follow-Up33:31 Overcoming Mental Barriers in Business Development39:49 Embracing Change: The Future of Legal MarketingLinkedIn: linkedin.com/in/stevefretzin Website:fretzin.com Check out his book: https://www.amazon.com/s?k=steve+fretzin&crid=2BN838QE0CRQQ&sprefix=steve+fre%2Caps%2C785&ref=nb_sb_ss_ts-doa-p_4_9 Podcast: fretzin.com/podcast/