The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches)

The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches)Explore the event at: WatchDNA.com/TimeToWatchesWebsite: WatchDNA.comIG: ‪@watchdna‬ TikTok: WatchDNAEmail: [email protected] happens to independent watch microbrands when massive events like Baselworld cancel and the industry shifts entirely to Geneva?In this exclusive interview, WatchDNA host Thomas sits down with Christian Wipfli, the Founder and Director of Time To Watches. Christian explains how he launched this human-centric, highly collaborative watch exhibition to give smaller, independent watchmakers a premium, accessible platform in Geneva located just one minute away from Palexpo (home of Watches & Wonders) at the stunning Villa Sarasin.We discuss the rapid growth of the exhibition, the incredible human connections made within the watch community, and a massive new announcement: Time To Watches is expanding internationally with a new edition in Las Vegas in partnership with the prestigious Couture show! Christian breaks down the strategic B2B vs. B2C opportunities this opens up for watch brands aiming to break into the US luxury market.Finally, we get an exclusive look at the brand-new Alexander Award—the first-ever horology award dedicated entirely to the art of watch storytelling, marketing campaigns, photography, and social media communication.Explore the unique DNA of hundreds of independent watch brands in our directory at WatchDNA.comDon't forget to LIKE, COMMENT, and SUBSCRIBE for more insider watch event coverage, independent brand spotlights, and luxury horology newsVideo Timestamps0:00 - Introduction & The History of Time To Watches1:02 - Why Independent Brands Needed an Alternative to Baselworld1:30 - Finding the Perfect Location: From HEAD University to Villa Sarasin2:22 - The Human Connections of Independent Watch Shows3:13 - Huge Announcement: Time To Watches Launching in Las Vegas!3:37 - Strategic Partnership with Couture for the US Watch Market4:14 - The Alexander Award: Honouring the Best in Watch Storytelling5:23 - Award Ceremony Details & Wrap Up#TimeToWatches #WatchDNA #IndependentWatches #WatchesAndWonders #Microbrands #WatchCollector #GenevaWatchWeek #Horology #WatchShow #LuxuryWatches #WatchMarketing #AlexanderAward