The Secrets to YouTube Success With Sean and Benji

KEY TAKEAWAYS COVERED IN THE PODCASTYouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible.Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up.If you want to have incredible guests on your show, get started right now. Relationships are built over years so there is no time like the present.A great way to get lots of interviews is to go to industry events and shoot interviews between sessions.When your using YouTube you’re building a relationship, so it’s important to be consistent. The more you seem people, the more consistent your connection is, the better your relationship is likely to be.To help you keep up consistency within your channel, embrace batching and create a framework you’ll work to. This could include your intro, outro and the way each episode runs.Information alone is not enough, you need to create connections by being yourself. Think about the emotions you want people to have when they’re watching your videos.Consider YouTube as a search engine. Someone is searching something every single second on YouTube, so if you can be the person that adds value to someone else’s search then game over.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The value you give to your content is the most important thing when it comes to starting a YouTube channel, everything else should come afterwards.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Sean and Benji 04:48The Benefits of Breaking into YouTube As a Business 09:40How Do You Overcome Barriers When Getting Started On YouTube 13:15The Secret To Getting Incredible Guests On Your Channel 16:52How Important Is Consistency In YouTube 26:20The Book: YouTube Secrets 35:30Sean And Benji’s Top Tip for Getting Started on YouTube 47:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEYouTube Secrets the BookVideo Influencers YouTube ChannelStory BrandTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am you host, as always, Teresa Heath-Wareing. I hope you've had a wonderful week and that you really enjoyed last week's episode with James Wedmore. If you haven't listened to it, then I urge you to head back and take a listen, because I loved doing that episode. So much good stuff. And also so much stuff that I use in my business, and I use daily personally. So I loved it, I thought it was brilliant. I hope you did too. If you haven't let me know, then by all means come and let me know.But as I said last week, I have another interview for you this week because I've got so many good ones lined up with so many subjects where ... Do you know what? I'm not the expert on. So today's subject of YouTube, I've got Pinterest stuff coming up, and I've brought in people, which is the aim of my life to be honest, that I bring in people who are better than me at certain things. So my team, every time I brought someone on, I want them to be better than me at the thing I'm bringing them in to do. So it's exactly the same with a podcast, I wanna bring you the best of the best people so that you get the best advice.So this week I have the lovely Sean and Benji on. Now, they are full time YouTubers and have over 20 years experience in video and online marketing. They have a YouTube channel, which I urge you to go and check out, called Video Influencers, with over 400 thousand subscribers. And they've just released their book called, YouTube secrets. Now I have just got my copy of this book and I have it in my hand, just started reading it and I have to say it's looking really really good. So I'm excited to find out how the rest of the book is but I know that they're giving away some great ideas and tips and strategies. So do check them out. It's on Amazon if you want to go and get it. I'll link it in the show notes.So they have interviewed some of the most amazing people and I'm not even kidding you. So in the online marketing space, these people are really at the top of their game. So they have interviewed people like Gary V, Chalene Johnson, Lewis Howes, Pat Flynn, Jasmine Star, James Wedmore, literally loads of them. So these guys have really again, gone to the best people to find out the best advice and they've interviewed some fantastic people.Now, in today's episode, we talk all about YouTube as a search engine, which is such a good point, because actually that's exactly what it is. If I need to know something, if my husband wants to fix something, we YouTube it. If my daughter wants to learn her spellings, we YouTube it. We literally search for things on YouTube, so we have to think of it as a search engine rather than as perhaps a social media.So they talk a bit about that, which is really, really helpful, and they also talk about how the algorithm works and how you can maximise your YouTube account to ensure that you're working with the algorithm. They also talk about how to get started and what the kind of personal barriers are. So how you feel when you first start a YouTube account and how to get over some of those things. And then they give some great tips in terms of getting personal, and building up those relationships, using something like YouTube.Now, I have happily admitted that YouTube is an area that A, I don't do but B, I really wanna do. But I am one of these people who's totally "all or nothing". So if I'm gonna start something, I'm gonna do it with gusto, and I'm gonna do it every single week like with the podcast and I'm going to do my best aim to get the best version of that I can out there. So this was a really interesting episode for me, really interesting to hear what these guys were saying. They're really entertaining.And actually I'm looking forward to meeting them later in the year when Sean is going to be speaking at Impact which is going on in Irvine in California at the beginning of April. I'm just looking up at my calender trying to remember when it it, and I've literally just bought the ticket. But he's gonna be speaking there and I'm heading to that conference so I'm really excited about that one too.Anyway, enough of me going on, take a listen to these guys and let us know what you think. We would love to know. Introducing Sean and Benji I'm so excited today to introduce to you, Benji and Sean, welcome to the podcast.Hi.We are so excited to be here today. Thanks for having us.Oh, my absolute pleasure. I've been doing some digging around, I've been looking at you guys, I've been watching all your stuff, I've been like binge watching YouTube videos and I was just getting so excited today thinking that we were gonna do this interview. Not only because you guys are fascinating and have done some amazing stuff, but also because my audience, YouTube isn't something we've talked a whole lot about and for my audience and myself personally, it's an area that I want to explore, and I haven't quite got there. I haven't quite worked out how I'm gonna do it so I'm just gonna be picking at your brains.But what would be amazing to start with, if my audience haven't heard of you, it'd be great if you could just give us a quick run down of who you guys are and how you got to be doing the amazing stuff that you're doing today.Absolutely. Yeah. We are Sean and Benji, co-founders of Video Influencers and we've come together on that project to help people that are like your community, that want to build their influence and learn how to use social media to make a greater impact. And for us, we help people with online video and that also is both of our backgrounds. So we converged on this project and on this book but Benji's got an entire business and multiple YouTube channels and I do as well. Benji's based up in Seattle, I'm based in Vegas. And I have a tech channel, he's got a cooking channel, him and his wife vlog. And so both of us together have over two decades of experience on YouTube.We're also both college drop outs, we come from the same small town in the Northwest of the United States in the Seattle area. And we've both personally seen the power of YouTube transform our lives, our families, businesses we've bene involved in, Benji's been a real estate agent and was able to just Ten-X his real estate business using YouTube, even with a relatively small channel.So really, both of our backgrounds, and Benji can fill in some details, but we've just been doing this online video thing for years, we've achieved a lot of success in different niches and helped other do that. And so in the last few years we thought, we gotta get this message out, we're living in an era of such incredible opportunity, and YouTube is one of those platforms. And I love that you mentioned you haven't covered it much, because actually it kind of is almost not mentioned in the social media conversation.Yeah, you're right.Because it's a little bit different, and I think that there's reasons for that but I do think that there's some opportunity for your audience to...