EPISODE · Dec 4, 2025 · 32 MIN
The Session: The Spending habits of Gen X, Millennials, Gen Z
from The Session with Tom Russell · host Tom Russell & Scott Saunders
The Session: The Spending habits of Gen X, Millennials, Gen Z.Genesis 22:17, “I will surely bless you and make your descendants as numerous as the stars in the sky and as the sand on the seashore.” This verse reminds us that God’s promises are not just for us, but for the generations that follow us, ensuring a legacy that reflects His faithfulness. Ages of the different generations.The Age of Gen X.It is for the people born between the 1960s and 1980s AGES 65 - 85The Age of Millennials.It is for the people born between 1981 and 1996 AGES 29 - 44 The Age of Gen ZIt is for people born between 1997 and 2012 AGES 13 - 28The spending habits of Gen XA Gen X Christian's spending would therefore reflect a blend of generational financial habits and faith-based values. are often characterized by cautious, practical spending habits shaped by major economic shifts they experienced including the 2008 financial crisis.They balance taking care of both their own children and their aging parents They are careful buyers that are brand loyal and very eager to research what they are going to buy They prioritize their spending based on mortgages, health care and retirement They are more likely to research what they buy and are comfortable either online or in a store buying it Gen X spending includes travel, health and beauty products, and household items like pet care and home and garden supplies. They are also high spenders on "recreation durables," such as musical instruments and gaming consoles. The spending habits of millennialsStudies show that Christian millennials donate significantly more than their non-Christian peers. One study found that Christian millennials give not quite 3 times as much as non-Christian millennials For many Christian millennials, financial responsibility is directly tied to their faith.Many are driven by "others-focused" financial goals, such as providing for family, charitable giving, or serving God with their money.other millennials may be more motivated by "self-focused" goals, such as supporting their desired lifestyle.Focus on intentional spending. • 59% intentionally try to buy from companies that operate in ways they believe honor Christ.48% believe they have a responsibility to spend money with companies owned or operated by Christians.Millennials are more likely to give their donations to grassroots start up ministries and social justice issues rather than tithing to the churchThe spending habits of Gen ZChristian Gen Z show a strong interest in "purpose-driven" purchases that align with their values. While they are price-conscious, they will prioritize spending with brands that demonstrate social responsibilityChristian youth tend to spend their money on experiences rather than tangible itemsExamples include dining out, going to concerts, traveling and other entertainmentGen Z rely on social media for product information and prefer to order onlineThey have had very little experience, going to shopping malls in various department stores to find things. They have been born and raised on the Internet and its capabilities.They are motivated to give 10% however it is often times to an online presence versus the institutional churchMany Gen Z people tend to believe in being a good steward of what they have been given. Christian Gen Z are actively taught to resist materialism and find contentment in God rather than possessions. A devotional podcast for parents on the go! Encouragement, Scripture, & prayer in just 7 minutes. Join the journey!To reach Tom Russell, please call 419-709-8447, email Tom at [email protected], or visit his website at https://www.heritagechristiancounselingofmansfield.com
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The Session: The Spending habits of Gen X, Millennials, Gen Z. Genesis 22:17, “I will surely bless you and make your descendants as numerous as the stars in the sky and as the sand on the seashore.” This verse reminds us that God’s promises are not just for us, but for the generations that follow us, ensuring a legacy that reflects His faithfulness. Ages of the different generations. The Age of Gen X. It is for the people born between the 1960s and 1980s AGES 65 - 85The Age of Mil...
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The Session: The Spending habits of Gen X, Millennials, Gen Z
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