EPISODE · May 22, 2025 · 42 MIN
THE SHOCKING SIMPLE STRATEGY BEHIND 7 FIGURE BRANDS
from CEO Glow Show
If you're a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind. I'm Sheila Bella, and I built two multi-7-figure brands in the beauty industry using one powerful (and often ignored) strategy: conversations in the DMs. In this episode of The CEO Glow Show, I'm joined by Laura Obando, co-founder of Pretty Rich Bosses and the queen of DM sales. Together, we break down the exact 4-step framework we use to close high-ticket clients and book out beauty businesses — all without running a single ad. ✨ If you want a fully booked calendar, consistent income, and clients who feel seen and ready to buy, this is your blueprint. We'll cover: Why visibility doesn't equal profitability The fatal trap of only posting content and "hoping" The 4 steps to close a client in the DMs (without sounding pushy) Why your DMs are your real storefront How to follow up without being annoying (and increase conversions by 70%!) Plus, we're giving away the exact DM script and sales flowchart we use inside our coaching program — absolutely free. Hashtags: #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #Beauty Entrepreneurs #Faith and Business #Permanent Makeup Business #BusinessMindset #PMUArtist // BEAUTY BIZ SECRETS FACEBOOK GROUP! // AI Beauty school: For beauty bosses and teams // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram @realsheilabella | Instagram @CEOglowshow // YOUTUBE Channel
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THE SHOCKING SIMPLE STRATEGY BEHIND 7 FIGURE BRANDS
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