CEO Glow Show

What if people are seeing your content, visiting your website, and checking out your products…but they're still not buying? The problem may not be your product. It may be that you're asking for the sale before you've built enough trust. In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention and actually making sales. Melissa has spent 15 years as a brow artist and created Brow Theory Pro to give clients simple, professional brow products they can use at home while also helping beauty professionals keep more retail profits inside their studios. But as her product line grows, she faces a challenge familiar to so many beauty entrepreneurs: How do you turn cold traffic into paying customers? Sheila breaks down why going directly from Instagram content to "BUY NOW" leaves money on the table. Instead, she maps out a value ladder that moves potential customers from content to a valuable free resource, into conversations, email and text nurturing, and ultimately into a purchase. The lesson? You can't skip the trust process. From creating irresistible lead magnets and capturing contact information to building automated nurture sequences and starting more conversations, Sheila shows how a few simple changes can turn the content you're already creating into an actual sales system. If you're posting consistently but wondering why your followers aren't converting, this episode will show you what could be missing between the follow and the sale. Because people rarely need more convincing. They need more nurturing. 🔑 5 Key Points From This Episode 1. You can't skip the trust process. Going straight from content to asking someone to buy is often too big of a jump. Your audience needs multiple opportunities to learn from you, experience your value, and trust your expertise first. 2. Give value before asking for the sale. Sheila recommends turning Melissa's existing brow tutorial into an irresistible free resource, such as a brow mapping guide, quiz, tutorial, or "brows in under three minutes" lead magnet. 3. Stop letting website visitors disappear. A freebie allows you to capture an email address and continue the relationship instead of hoping someone remembers to return and purchase later. 4. More conversations can create more sales. Once someone becomes a lead, start a conversation manually, through your team, or with automation. Sheila emphasizes that businesses grow through conversations, not passive followers alone. 5. Nurture systems help you scale. Email and text sequences can educate prospects, showcase transformations, overcome misconceptions, explain what makes your offer different, and keep your business top of mind until they're ready to buy. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |

What happens when you have an incredible product… but no predictable system to sell it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans. There's just one problem. She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales. In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income. Because creating something amazing is only half the battle. Getting people to see it is the other half. If you have a product, course, service, or business idea sitting on your heart, this episode is for you. 🔑 5 Key Points From This Episode Having a great product doesn't guarantee sales. Visibility matters just as much as innovation. Every business has three machines. Your visibility machine, booking machine, and product machine must work together. Ads create reach. Organic creates trust. You need both to grow a sustainable brand. Funnels convert attention into revenue. Free resources, emails, and text follow-ups keep your audience engaged. Know your numbers. Sheila breaks down exactly how many units would need to be sold to hit a $15K monthly goal. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |

What happens when you walk away from something you've spent nearly a decade building? For many entrepreneurs, starting over feels like failure. For Myra, it became the beginning of her biggest breakthrough. In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot. After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference. Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes. If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one. Sometimes starting over isn't the end of the story. It's where the real story begins.   🔑 5 Key Points From This Episode 1. Sometimes your biggest breakthrough begins with starting over. Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined. 2. Community is one of your greatest business assets. When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years. 3. Teaching creates lasting impact. What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events. 4. Business success doesn't have to come at the expense of freedom. Myra shares her vision of building a location-independent business through education, conferences, and scalable programs. 5. One closed door often leads to many open ones. Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |

What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up!  She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do. Check out G& E Spa Essentials at: gandespaessentials.com 🔑 5 Key Points From This Episode Every business has 3 machines: visibility, booking, and product fulfillment. If one machine is weak, growth slows down. Organic content builds trust. Paid ads create reach. You need both working together to scale effectively. Good products are not enough anymore. Visibility and automation are what turn products into brands. Funnels and email marketing build long-term revenue. Capturing leads allows businesses to stay top of mind automatically. Scaling requires professionals, not guesswork. Ads, automation, and systems work best when handled strategically. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |

What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like "reasonable requests" on the surface slowly revealed something deeper: boundary testing. Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact. Because not every client is your client. And the fastest way to create space for dream clients is by learning how to release the wrong ones. Your time is the most expensive thing you sell. Stop giving it away for free. 🔑 5 Key Points From This Episode High-maintenance clients don't usually show up screaming. They often show up with "small reasonable requests" that slowly escalate. Every yes creates a new expectation. Accommodating endless requests can quietly train clients to disrespect boundaries. Frame it as a mismatch, not a rejection. Professional exits remove emotion and protect your brand. Never justify, argue, defend, or overexplain. You are the CEO, not a witness in a courtroom. The best way to fire bad clients is to stop enrolling them. Systems and boundaries prevent problems before they begin. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 

What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move. 🔑 5 Key Points From This Episode You don't need more clients—you need better pricing. Raising prices can increase income instantly, even if you lose some clients. Being fully booked doesn't mean fully optimized. A packed schedule can still leave money on the table. Hiring creates income leverage. One additional artist can double revenue without doubling your workload. Renting vs hiring impacts control and profit. Renters bring inconsistency, while employees allow you to scale predictably. Marketing is the foundation of scaling. If you can get clients consistently, you can grow a team and increase income fast. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 

What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking. It means they're considering. It means they're in motion. Sheila shares a personal story from her early brow studio days when a single pricing objection caused her to immediately discount her services out of fear and desperation. What happened next taught her one of the biggest lessons in business and sales. This episode breaks down why objections trigger people emotionally, how self-worth affects sales conversations, and why your reaction—not the objection itself—is often what loses the sale. If you've ever panicked when someone questioned your pricing, overexplained your value, or discounted too quickly, this episode will completely change the way you sell. Because objections aren't rejection. They're invitations. 🔑 5 Key Points From This Episode Objections are buying signals, not rejection. If people are asking questions, they're already considering you. No objections often means no visibility. Invisible businesses don't hear objections because nobody is paying attention. Your reaction can lose the sale. Overexplaining, discounting, or panicking weakens your positioning. Sales problems are often self-concept problems. The way you see yourself affects how you respond in conversations. People pleasing kills premium positioning. Confident leaders hold value without collapsing under pressure.

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known. Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform. This conversation goes far beyond makeup and esthetics. It's about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room. If you're tired of being "just another talented artist" and want to become recognized, respected, and remembered in your industry, this episode is for you. Because talent might get you noticed… but authority creates legacy. 🔑 5 Key Points From This Episode You are not competing against others—you are competing against yourself. Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else. Authority is built through visibility and experience. Getting in rooms, competitions, and industry events creates opportunities. Mentorship accelerates success. Different mentors serve different seasons of your growth. Your platform expands when you take risks. The Skin Games elevated an already successful career into education and leadership opportunities. Be genuine and follow your heart. Long-term success comes from authenticity, not trying to fit into someone else's mold. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity. 🔑 5 Key Points From This Episode You don't have a client problem—you have a visibility problem. If people can't find you, they can't book you. Paid ads create reach. Organic content builds trust. You need both working together to grow consistently. Your booking system matters more than you think. DMs, follow-ups, and systems turn interest into paying clients. You're closer to your income goal than you think. Simple math revealed she only needed a few more consistent clients per week. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | 

Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing. From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients. This isn't just about adding a service. It's about expanding your market, increasing your income, and stepping into authority. If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible. 🔑 5 KeyPoints From This Episode Men's services are an untapped market. Most beauty pros are missing out on a highly profitable, underserved niche. Your positioning determines your clientele. Presenting yourself professionally attracts higher-quality, respectful clients. Boundaries create safety and confidence. Clear disclaimers and expectations protect you and your business. Men are consistent, high-value clients. Many return regularly and spend without hesitation. Your tools and technique matter more than you think. Using the right products is critical for safety and results in sensitive services. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOR MORE INFO on Brenda Hoggsett visit: @skintastic209 

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition. This isn't just about winning trophies. It's about confidence. Visibility. Credibility. And becoming the kind of artist who can lead, teach, and build something bigger than just a service business. From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers. If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway. Because courage—not perfection—is what changes everything. 🔑 5 Key Points From This Episode Competition builds confidence faster than anything else. Putting yourself out there transforms how you see yourself and how others see you. Courage is the common denominator of success. The artists who compete are often the ones who go on to build brands, academies, and influence. You don't compete to win—you compete to grow. Feedback, skill refinement, and exposure are the real rewards. Credibility increases instantly. Even being a finalist or competitor elevates your authority in the eyes of clients. Opportunities come from visibility. Competitors often get discovered, recruited, and positioned as leaders in the industry. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOR MORE INFO on The Skin Games  check out www.theskingames.com 

What if building a business wasn't just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful. From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling. If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey. 🔑 5 Key Points From This Episode Entrepreneurship exposes your internal beliefs. Every insecurity, doubt, and past story rises to the surface when you lead a business. Imposter syndrome is part of the process. Confidence isn't given—it's built by continuing to show up anyway. You don't have to follow one path in your business. Exploring different brands, tools, and strategies creates more opportunity and growth. Connection builds long-term success. Treating clients like family creates trust, loyalty, and longevity. Growth requires choosing evolution over comfort. You will face moments where you must decide: stay the same or level up. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //FOLLOW Califonria Skincare Supply @Calskinsupply

What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything. This isn't just about marketing. It's about faith. Trust. Mentorship. And finally saying YES to the version of you that you know you're meant to become. If you've ever felt like you're doing everything right but still not getting results… this episode will hit home. 🔑 5 Key Points From This Episode Doing more of the same won't create new results. Kimberly realized she needed guidance to break through her plateau. Mentorship collapses time. Investing in the right support helps you avoid months (or years) of trial and error. Clarity creates confidence. Finding her niche in brow mapping changed her visibility and income. Systems create scalability. Tracking, refining, and repeating processes builds consistent results and growth. Surrender leads to breakthrough. Trusting the process and taking aligned action unlocked her next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible. This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust. This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real. Because the clients meant for you? They're not looking for perfect. They're looking for YOU. 🔑 5 Key Points From This Episode Safe content is invisible content. If your content could belong to anyone, it connects with no one. The algorithm rewards reaction, not aesthetics. Comments, saves, and watch time matter more than pretty graphics. Courage creates connection. The content that feels risky to post is what builds trust fastest. You cannot be loved by your people without being disliked by others. The "rule of thirds" means some people won't like you—and that's necessary. Your insecurity is often ego in disguise. Holding back to protect your image prevents you from serving your audience. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler shares how simply being himself changed everything in his business. But behind the growth was anxiety, imposter syndrome, and moments where he almost didn't show up at all. This episode is your reminder that confidence isn't something you wait for—it's something you build by doing the scary thing anyway. If you've been overthinking your content, doubting your skills, or playing small in your business… this conversation will hit home. 🔑 5 Key Points From This Episode Authenticity builds your brand faster than perfection. Being yourself attracts the right clients and creates deeper connections. Your comfort zone is where your growth stops. The anxiety you feel is often a sign you need to move forward, not retreat. Social media should feel like you. If you don't enjoy your content, it won't connect or convert. You don't need a massive audience—just the right one. Quality relationships outperform vanity metrics every time. You are more ready than you think. Self-doubt is often the only thing standing between you and your next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection without sounding pushy, desperate, or salesy. You'll learn how to shift from reacting emotionally to objections to leading clients with certainty, clarity, and authority. Because objections aren't rejection. They're requests for certainty. If you've ever discounted, over-explained, chased clients, or let leads slip away… this episode will give you the exact mindset and language to start closing with confidence.     🔑 5 Key Points From This Episode Objections are not rejection—they are requests for certainty. Clients are still interested, they just need more clarity to move forward. There are only 3 types of objections: money, trust, and comparison. Every objection falls into one of these categories—and all are rooted in fear. Stop pitching—start asking better questions. The right questions help clients sell themselves. Discounting trains clients to doubt your value. Lowering your price doesn't close the sale—it weakens your authority. Confidence closes more than talent ever will. Premium clients respond to certainty, not desperation. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO energy. After implementing one major mindset shift inside Pretty Rich Bosses — "Don't be an artist, be a CEO" — everything changed. Cristal stopped working in the business and started working on it. She invested in her team, raised standards, improved compensation, trained her artists, and repositioned herself as a true agency owner. The results? Cristela tripled her income and is scaling toward 400 weddings a year which earned her the financial freedom to buy a car and move her family into a new home! If you are stuck at $8K–$12K months and wondering what it takes to break through, this episode is your wake-up call. 🔑 5 Key Points From This Episode The shift from artist to CEO unlocks scale. Working in your business caps income. Leading your business multiplies it. Investing in your team increases revenue. Higher pay, better training, and empowerment create performance. Leadership builds freedom. Cristal transitioned from being the main artist to building a strong agency. Belief precedes growth. Tripling income starts with believing it's possible. Systems and sales frameworks create predictable results. Implementing structure produced immediate returns. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending." But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in your market might actually be the reason you're struggling to book premium clients. Sheila breaks down the psychology of premium buyers, the neuroscience of trust and certainty, and how your marketing signals can either attract luxury clients or repel them. If you've been discounting, panic posting, or questioning your prices, this episode will completely change the way you position your brand. This conversation is about stepping into authority, shifting your nervous system, and building a beauty business that signals confidence, stability, and premium value. 5 Key Points From This Episode The problem isn't the economy—it's positioning. Clients are still spending money; they're just choosing providers who signal certainty and trust. Premium buyers are risk sensitive, not price sensitive. High-income clients care more about avoiding mistakes than saving money. Desperation marketing pushes luxury clients away. Constant discounts, giveaways, and last-minute openings can signal instability. Luxury is psychological. Premium positioning is communicated through tone, confidence, and clarity—not just branding. Start acting like the brand you want to become. Position your business today as the future version you're building toward. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins. If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards. They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment. If you are tired of chasing trends and ready to build authority, credibility, and long term revenue,  🔑 5 Key Points From This Episode Hype fades but brand equity compounds. Viral moments do not equal sustainable revenue. Trust and consistency do. Discipline builds longevity. Showing up consistently, refining your offer, and protecting standards matter more than chasing attention. Authority is built through positioning. Clear messaging, niche clarity, and brand alignment create trust. Community creates staying power. Brands that last are built on relationships, not transactions. Long term thinking wins. Decisions made for durability outperform decisions made for quick cash. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just about numbers. It's about visibility. Belief. Sales conversations. Paid ads. Coaching. And becoming the kind of woman who trusts herself enough to invest before she sees the proof. Rui shares how shifting from transactional selling to relationship building changed everything, how running ads created consistent inquiries, and why mentorship helped her finally stop feeling lost in her business. If you are stuck at the same income ceiling and wondering what it actually takes to double or triple your revenue, this episode is your blueprint. 🔑 5 Key Points From This Episode Visibility creates sales. You cannot sell if people do not see you first. Building real relationships with clients increases conversions and loyalty. Running strategic paid ads creates consistent, predictable inquiries. Coaching eliminates guesswork and accelerates results. Belief in yourself is the first investment before money follows. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. 🔑 5 Key Points From This Episode Most beauty pros don't build teams because they don't have predictable marketing. Renting feels "safer" than leading — but it limits income potential. There are 3 Machines in Every Beauty Business: Visibility Machine (awareness) Booking Machine (conversion) Service Machine (retention) Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren't nurturing them. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  

What happens when you finally get everything you asked for… and realize your business can't hold it yet? In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't. Robin shares her real journey from making $2–3K months, working in a commission salon, and questioning whether entrepreneurship was even for her… to hitting consistent $10K months in less than a year after fully implementing Pretty Rich Bosses strategies. But this episode isn't just about getting booked. It's about confidence. Leadership. Clarity. Faith. And becoming the kind of woman who can hold the blessing without collapsing under it. You'll hear what actually changed when Robin stopped posting randomly, started educating, invested in coaching, and allowed her faith to shape how she shows up in business—without apology. If you think being fully booked is the finish line… this episode will completely shift how you see growth. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella  

If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't a motivational pep talk. It's a leadership recalibration. Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down. You're not failing. You're being forged. 🎧 Listen if you're ready to stop chasing relief and start building something sustainable. 🔑 5 Key Points from the Episode Most entrepreneurs don't fail—they panic. Panic leads to reactive decisions that trade long-term stability for short-term relief. The "middle" of business isn't failure—it's compression. This season exposes gaps in systems, standards, and thinking, not your worth or ability. Panic thinking vs. CEO thinking is the real divide. Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization. Growth comes from simplification, not expansion. Plug leaks, raise standards, and tighten your core offers instead of adding more. Discomfort isn't a sign to quit—it's a signal to lead. This is where professionals are made and businesses become real assets. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck. In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic content that leads to conversations and conversions. You'll learn the exact mindset, content framework, and funnel strategy needed to start booking clients immediately — even if your following is small, your confidence is shaky, or your business feels stuck. This episode is required listening if you want to stop being busy… and start being booked. ⭐ 5 Key Points from Day 1 1. Being Booked Is a Skill — Not a Talent Issue 2. "Book Now" Is Not a Strategy 3. Content's Job Is to Start Conversations 4. The Two Funnels Every Beauty Business Needs 5. Your Story Is a Sales Asset // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full. Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book. ⭐ 5 Key Points From the Episode Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation. Pre-sales is the real game (and it's engineered) If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you. Lead generators are not "one and done"—they're iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator. The 8 milestones create the "psychological yes" before checkout She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently. In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation. Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last ⭐ 5 Key Points From the Episode Your business "discipline problems" are often trauma triggers Romanticizing discipline = aligning the work with beauty, joy, and intention Content creation becomes easy when it becomes an experience DMs aren't "selling"—they're connection and service Structure + ritual = consistency without burnout // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet. Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership. This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely. ⭐ 5 Key Points from the Episode 1. "I Wasn't Ready — But I Went Anyway" Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it. 2. Marketing — Not Talent — Built Her Multi-Million Dollar Business Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill. 3. Sales Come from Conversations, Not Posts Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales. 4. Systems Are What Scale a Business From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands. 5. Faith, Worship & Resilience Are Non-Negotiables Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you.   // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

In this deeply powerful solo episode of the CEO Glow Show, Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey. Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't necessarily the smartest, most talented, or most visible — they simply have the highest tolerance for uncertainty. If your business feels foggy… if the algorithm feels quiet… if you're doing the work without the applause… this episode will reframe everything. You'll learn why uncertainty isn't a sign you're failing — it's the very place where faith, endurance, leadership, and long-term success are formed. This episode is part mindset, part spiritual recalibration, and part leadership training — and it will meet you exactly where you are. ⭐ 5 Key Points From the Episode 1. Success Is Directly Tied to Your Uncertainty Tolerance The women who rise the highest aren't more gifted — they can simply sit longer in discomfort, fog, and unanswered questions without quitting. 2. God Gives Direction, Not a Blueprint Faith-led entrepreneurship requires obedience without clarity. The fog isn't punishment — it's preparation. 3. Endurance Matters More Than Motivation You don't need more hype or confidence. You need the ability to keep showing up without validation, applause, or immediate results. 4. Your Past Endurance Is Proof You Can Handle This Season Sheila reminds listeners to look at their "receipts" — motherhood, hardship, trauma, rebuilding — and realize they are already equipped for business uncertainty. 5. Make Discipline Feel Beautiful So You Can Stay Long Enough to Win Romanticizing discipline — turning work into ritual, worship, and artistry — increases endurance and prevents burnout. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot. You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out. ⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7. 2. There Are Only Two Content Types: Organic & Paid Organic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option. 3. Trainers Only Choose Brands They See Repeatedly Visibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online. 4. Automation Is the Only Way to Scale Without Burnout Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids. 5. Being Seen Gets You Considered — But Being Chosen Requires Conversations Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

The Reason Why You're Not Winning In this fiery, truth-bomb-filled solo episode, Sheila Bella gets real about why most beauty entrepreneurs aren't winning yet — and it's not lack of talent, not the algorithm, not the market, and not the competition. It's one thing: low volume. Sheila breaks down why the top 1% in the beauty industry succeed at levels that seem "unreachable," and how their secret isn't luck, aesthetics, or perfect content — it's outworking everyone else through massive, consistent, strategic action. If you've been posting twice a week and calling it "marketing," waiting for clients to magically DM you, or letting rejection stop you, this episode will challenge you, stretch you, and give you a simple but powerful roadmap to finally win. This is the tough-love conversation you've been avoiding… and exactly the one you need. ⭐ 5 Key Points From the Episode 1. You're Not Losing Because You're Untalented — You're Losing Because You're Not Doing Enough - Sheila exposes the hard truth: most beauty pros are trying to "optimize" a machine that isn't turned on. Success demands output — not excuses. 2. Volume Is the Real Separator Between Winners & Quitter - Top earners aren't posting once in a while. They're creating, messaging, testing, and producing at 10–30x the frequency of everyone else. 3. Rejection Isn't Personal — It's Math - The road to every "yes" is paved with "no's." Winners aren't the ones who avoid rejection; they're the ones who become desensitized to it. 4. Visibility Machine: Post More & Post Better - Be findable, searchable, strategic, and consistent. Sheila breaks down how to triple to 5x your content output, repurpose effectively, and become visible online. 5. Booking Machine: Start More Conversation - There is no client drought — only a conversation drought. You don't get paid for posting. You get paid for talking. Outreach = income.   Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare. Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't just about financial gain — it's about stewardship, obedience, identity, and learning to trust God with every decision, even the ones that cost you something. Carolyn shares her raw journey through betrayal, rebuilding her team, restructuring her business, and walking through a season of financial drought that reshaped her relationship with money forever. Her story will stretch your faith, challenge your fears, and remind you that surrendered money multiplies. If you've been sitting on a decision, procrastinating out of fear, or praying for clarity about your next move… this episode is your confirmation. 5 Key Points Discussed in This Episode 1. The Difference Between Reckless Risk vs. Righteous Risk Carolyn and Sheila explore how faith-led decisions feel different from impulsive ones — and how God uses discomfort (not chaos) to grow you. 2. Healing Your Relationship With Money Carolyn shares how generational scarcity, childhood beliefs, and inherited fears shaped her financial mindset — and how God led her through a 3-month drought to break those patterns. 3. Hiring, Betrayal & Surrendering Your Business to God They discuss the emotional cost of building a team, why betrayal is often part of leadership, and how to hire slowly, fire fast, and trust God to send the right people. 4. Sales as Ministry: Selling Without Shame Sales isn't "selling" — it's serving. Carolyn explains how she teaches her team to view sales as a mutual exchange and an opportunity to help people. 5. Discernment, Peace & Making Big Decisions They clarify the difference between fear and lack of peace, how to pray for signs and revelation, and why obedience often requires discomfort but never confusion. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

Is business coaching a total scam… or the missing piece in your beauty business success story? 👀 In this powerful and refreshingly honest episode of the CEO Glow Show, host Sheila Bella sits down with lash + PMU artist Brittany Manney, owner of Blashed Ink, whose transformation proves that implementation—not manifestation—creates real results. Brittany opens up about how she went from a forklift driver during COVID to earning consistent $17K–$20K months, building an exclusive brand, launching a tattoo school, and completely rewriting her level of confidence as a beauty entrepreneur. In this episode you will learn about: 1. Why Business Coaching Isn't a Scam… When You Actually Implement 2. How Brittany Scaled to $20K Months Without Going Viral 3. Shifting From Artist to CEO 4. The Power of High-Ticket Sales + Custom Scripts 5. Building Client Loyalty Through Experience If you've ever wondered whether business coaching actually works, or if you've been stuck on the sidelines thinking "someday," this episode is your sign. Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session will help you shift from guessing to growing. ✨ 5 Points of Interest for Listeners: Why boosting posts isn't the same as running strategic ads. How to turn discount clients into loyal, full-price regulars. The lifetime value mindset: why one client is worth thousands. The real reason visibility + engagement matter more than discounts. How to use DMs the right way to create consistent bookings. 💡 Tune in for a real conversation with real results — proof that your next breakthrough might only take 20 minutes. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

What if discipline didn't feel like punishment—but freedom? In this empowering episode of the CEO Glow Show, Sheila Bella reveals how high-performing beauty entrepreneurs create consistency, focus, and growth by falling in love with discipline. From business routines to personal habits, Sheila breaks down the mental shift that separates dreamers from doers. Whether you're just starting out or scaling past six figures, this episode will help you rebuild your relationship with commitment and follow-through. ✨ 5 Points of Interest for Listeners: Why discipline is the secret weapon behind every "overnight success." How to stay motivated when inspiration fades. Turning structure into freedom—why consistency sets you free. Practical tips to strengthen your discipline muscle daily. How to use accountability and routines to reach your next level faster. 🎧 Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this special LashCon 2025 coaching edition, Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful "three-machine method" every beauty entrepreneur needs to multiply revenue and freedom. If you've ever felt stuck between working in your business and growing beyond it, this episode is your wake-up call. 5 Key Takeaways 🌟 The 3 Machines Framework: Visibility, booking, and service must work together to create sustainable profit. 🌟 Ads Are a Growth Engine: Paid reach + organic trust = unstoppable visibility. 🌟 Track ROI, Not Feelings: Know your numbers before scaling ad spend. 🌟 Educate to Sell: Growing your academy fuels your product line naturally. 🌟 Automate Connection: Use email and text automations to maintain 26+ touchpoints that convert leads into buyers. If you've ever felt like you're doing everything right but still not converting — this episode is your wake-up call. 💡 🎧 Tune in for raw strategy, live coaching, and a dose of tough love that could change your business forever. Follow Sheila Bella on Instagram: @realsheilabella Learn more at www.sheilabella.com // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this powerful episode of the CEO Glow Show, Sheila Bella sits down with Keri Parker, founder of Clean Lids Club and panel moderator for LashCon 2025, to uncover how to sell lash services without the ick. They break down the emotional and practical sides of sales, how to lead with authenticity, and why transparency builds trust (and better bookings). This is a must-listen for lash artists, beauty pros, and educators who want to grow without the cringe factor. 5 Points of Interest for Listeners: The mindset shift that makes sales feel natural, not pushy. How to build client trust through education and honesty. Keri's journey from artist to entrepreneur and industry leader. Why LashCon 2025 will be a defining moment for lash professionals. How the Clean Lids Club mission elevates lash health and integrity. Follow Keri Parker: @cleanlidsclub Follow Sheila Bella: @realsheilabella ✨ Tune in to build a stronger foundation for both your life and your business. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business? Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help you discover your true worth beyond the business you've built — and why that awareness makes you an even stronger entrepreneur. 5 Points of Interest for Listeners: Why your self-worth should never be tied solely to your business. The identity crisis that often hides behind success. How to prepare mentally and emotionally for unexpected setbacks. The mindset shift that builds resilience and long-term confidence. Redefining success so it aligns with your true self. ✨ Tune in to build a stronger foundation for both your life and your business. // Find Nikki Delore on Instagram: @beautifulyoubodyspa // Find Sheila on Instagram: @CEOglowshow | @realsheilabella // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

 In this episode of the CEO Glow Show, Sheila Bella dives deep into the behind-the-scenes realities of building a successful beauty business. She opens up about the challenges of growth, the power of strategic thinking, and why mindset shifts are often the missing link between staying stuck and skyrocketing to success. Packed with practical advice, personal stories, and game-changing strategies, this episode is designed to help beauty entrepreneurs step into their next level with clarity and confidence. 5 Points of Interest for Listeners: The real difference between busy work and revenue-generating activities . How Sheila reframes setbacks and failures as stepping stones . The surprising truth about consistency and why most people quit too soon . Why mentorship and proximity to success accelerate your growth . The mindset shift that can help you stop playing small and embrace your potential . ✨ Tune in and discover how to transform challenges into opportunities and align your business with your bigger vision. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Tired of hustling but not seeing growth in your beauty business? 💡 In this episode of the CEO Glow Show, Sheila Bella shares how to stop chasing clients and start creating systems that sell for you. Instead of working harder, discover how to build frameworks and automation that generate consistent clients, cash flow, and confidence — so you can scale your business without burning out. What you'll learn in this episode: Why working harder doesn't always mean growth The difference between hustling vs. building systems How to attract clients consistently (without the chase) The role of automation in freeing up your time A mindset shift to trust your systems instead of selling from fear ✨ Don't forget to subscribe for more beauty business strategies, mindset shifts, and behind-the-scenes growth tips from Sheila Bella! #CEOGlowShow #SheilaBella #BeautyBusiness #SystemsThatSell #EntrepreneurMindset // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

PMU Powerhouses Didn't Know This! WULOP USA PMU Competition Description: In this special episode of the CEO Glow Show, Sheila Bella takes you behind the scenes at the WULOP USA PMU Competition in Philadelphia. Sheila sits down with seasoned permanent makeup powerhouses who share the real truths about business, artistry, and the mistakes no one talks about. From client challenges to contracts, mindset struggles, and the surprising lessons only experience can teach, this episode is packed with gems for every beauty entrepreneur. If you've ever wondered what it really takes to thrive in the PMU industry, you'll love these unfiltered conversations straight from some of the most respected voices in the field. 5 Points of Interest for Listeners: The biggest beginner mistakes top PMU artists made (and how they recovered). The behind-the-scenes realities of running a beauty business no one prepares you for. How contracts, licensing, and protecting your ideas can make or break your success. Why automation can save your sanity and free you up to focus on artistry. The personal advice these PMU leaders would give their younger selves to avoid burnout and self-doubt. ✨ Connect with today's featured artists on Instagram: Natalia Freedman — @natalia.illuminate.ink Milly Ajo — @dermabless Lulu Siciliano — @siciliano.lulu Brittney Jefferson — @thearchbarct 🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up. Follow Sheila on IG: @realsheilabella 📍 Want to connect with Sheila and take your business to the next level?  Apply to work with Sheila: sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind  

In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her accidental journey to becoming a multi–seven-figure entrepreneur in the beauty industry. From nearly quitting to building thriving businesses, Sheila reveals the strategies, mindset shifts, and systems that took her from overwhelmed to unstoppable. Whether you're just starting out or already scaling, this episode will challenge how you think about sales, marketing, and what it really takes to hit your first million. What you're learn in this interview are:  Why Sheila calls herself an "accidental millionaire" and how her original $100K goal evolved into millions. The sales and marketing "genius flip" that changed everything for her business. How new client acquisition is the real skill beauty pros must master to thrive. Why systems, automation, and AI are now the fastest way to scale to seven figures. The non-negotiables Sheila believes every woman needs to build wealth and freedom. ✨ Tune in and discover the habits, mindset, and tools that can take your beauty business from survival to seven figures. 🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up. Follow Sheila on IG: @realsheilabella 📍 Want to connect with Sheila and take your business to the next level?  Apply to work with Sheila: sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Jessica Ruger Jones, the powerhouse entrepreneur and owner of Radiance Aesthetics. From being the first entrepreneur in her family to running a thriving beauty business in Birmingham, Alabama, Jessica shares how faith, mentorship, and a clear strategy turned her overwhelm into unstoppable growth. Jessica opens up about her journey with faith in business, the power of obedience, and how aligning her spiritual beliefs with her business strategy allowed her to create a business that serves others while honoring her values. If you've ever felt stuck, uncertain, or afraid to take the leap, this episode will give you the clarity and encouragement you need to step boldly into your calling. Follow Jessica on Instagram at @radiancereserve for more inspiration and behind-the-scenes of her beauty empire. What you'll learn in this episode: How faith can serve as the foundation for business growth and resilience. The shift from working in your business to working on your business — and why it changes everything. The mindset strategies that helped Jessica go from "just getting by" to thriving. Why selling your transformation (not just your service) is key to sustainable success. The importance of mentorship and surrounding yourself with a supportive community. 🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up. Follow Sheila on IG: @realsheilabella 📍 Want to connect with Sheila and take your business to the next level?  Apply to work with Sheila: sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you'll learn how to work smarter—not harder—while adapting to a rapidly changing industry. Whether you're just starting or scaling to new heights, this information will help you stay ahead of trends, reclaim your time, and build a business that thrives long-term. AI & Automations Are Non-Negotiable – Future-proofing your beauty business means integrating smart systems now before you get left behind. In this Bellavate system run-thru you will learn:  🔥 Content Must Drive Sales – Random posting won't cut it; strategic funnels turn views into bookings, enrollments, and sales. 🔥 Viral Hacking Works – Reverse-engineering viral content helps beauty entrepreneurs create posts that actually convert. 🔥 Nurture Before You Sell – Freebies, email sequences, and value ladders build trust so clients are ready for higher-ticket offers. 🔥 All-In-One CRM Is a Game Changer – Platforms like Elevate streamline leads, bookings, payments, and team management so nothing slips through the cracks. ✨ Tune in to discover practical strategies to glow and grow in the future of beauty! 🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up. Follow Sheila on IG: @realsheilabella 📍 Want to connect with Sheila and take your business to the next level?  Apply to work with Sheila: sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach! In this inspiring on-the-road episode of the CEO Glow Show, Sheila Bella travels to Newport Beach, CA for Browista 2025, one of the most exciting events in the permanent makeup world. She interviews top PMU artists, contestants, and judges including Leann La, Alyssa Johnsen, Kintija Belska, Pia Laing, Ly TriVinh, Lindsey Ta, Ly TriVihn, and Domonique Bechtold, capturing raw and powerful moments behind the scenes. 🎤 Hear what it was like for them to work on their very first live model 🌟 Discover the mindset shifts that helped them rise to the top 🎯 Get real-world advice on how to stand out and succeed in the PMU industry 🔥 Learn the do's and don'ts of competing, branding, and building confidence as an artist Whether you're an artist just starting out or a seasoned pro looking for inspiration, this episode is packed with gold from the people who've walked the walk. 🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up. Follow Sheila on IG: @realsheilabella Follow Leann La on IG: @Fuzionatistry Follow Alyssa Johnsen on IG: @Alyssaeverlasting Follow Kintija Belska on IG: @Everlasting Worldwide Follow Pia Laing on IG: @Pia.browhouse Follow Lindsey Ta on IG: @MicrobladingLA Follow Ly TriVihn on IG: @Tvl.pmu Follow Domonique Bechtold on IG: @domonique.izora 📍 Want to connect with Sheila and take your business to the next level?  Apply to work with Sheila: sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @CEOglowshow  //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500 Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose. Belle reveals how she went from worship leader and teacher to owning a six-figure coffee shop—with only $500 in her bank account. They talk about: ☕ The powerful origin of Yonder Coffee and what the name really means 🙏 How to infuse your faith into your business without alienating your team or clients 💔 A moving real-life story of ministry, compassion, and coffee that went viral 🔥 What it means to lead with conviction in a world that's watching 💡 Why your identity as a child of God should show up in your brand This episode is for faith-driven entrepreneurs who want to build with boldness, honor God in business, and never settle for less than purpose. 🎧 Hit play for an inspiring reminder: when you walk by faith, the impossible becomes possible. Connect with Belle: 📍 @yondercoffee 🌐 yondercoffee.com 📍 Want to connect with Sheila and take your business to the next level? Apply now: www.sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @realsheilabella | Instagram @CEOglowshow  //  YOUTUBE Channel 💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate "beauty biz bathroom talk." This isn't your typical trade show recap—it's raw, hilarious, and deeply relatable. You'll hear unfiltered mini-interviews with estheticians, nurses, educators, and beauty bosses who share: 💬 What trend they wish would just go away 😤 The pettiest reason they ever fired a client ✨ The beauty industry secrets more clients need to hear 💡 Their biggest lessons from building a brand and team 🔥 And what makes the aesthetics community truly special From collagen launches to confessionals, this episode is packed with laughs, lessons, and love for this powerful industry. If you've ever wished you could eavesdrop on what beauty pros really talk about at conferences, this is your chance. 🎧 Press play and prepare to feel seen. 📍 Want to connect with Sheila and take your business to the next level? Apply now: www.sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @realsheilabella | Instagram @CEOglowshow  //  YOUTUBE Channel 💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

EP. 40 – 20 New Beauty Clients in 4 Days! Here's How! Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge, Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it actually takes to start seeing consistent, high-paying clients. You'll learn: ✨ Why your skillset alone isn't making you money (and what's missing) 🛠 The 7 must-have high-income skills every beauty entrepreneur needs 📈 The full breakdown of the exact funnel Sheila uses to attract, nurture, and convert dream clients 📬 Why your email list is your most underrated moneymaker 🧠 And how to level up your marketing and sales without the burnout This episode is your wake-up call: hustle isn't the problem—lack of systems is. If you're tired of the paycheck-to-paycheck cycle and ready to start working smarter, this is your moment. 🎧 Hit play to access the CEO tools that actually book you clients. 🚨 Want Sheila's team to build your funnel, branding, automation, and content for you? Apply now at www.sheilabella.com/apply #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com // Instagram @realsheilabella | Instagram @CEOglowshow  //  YOUTUBE Channel 💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

Is This Even REAL? A Team with ZERO Drama?!  Ever wonder what it's actually like working at a fully female-run business? From syncing menstrual cycles, to unforgettable moments at Korean spas—to ridiculous stories of borrowing underwear—this episode dives into the heart and hilarity of working with a team of powerhouse women that developed over years of hiring the right people and firing the wrong ones.  Join CEO Sheila Bella along with Laura, Danielle, Misty, Tassique, and Julie as they pull back the curtain on what makes their company culture so rare, supportive, and drama-free. You'll hear about: ✨ How they built a high-performing, love-filled, no-drama team  😂 Favorite behind-the-scenes memories from retreats and masterminds 💼 The real reason their all-female squad outperforms in business and in life 🙏 How faith, laughter, and sisterhood drive their mission forward This is more than a business—it's a bonded sisterhood of ambitious women lifting each other up. 🎧 Ready to laugh, cry, and feel inspired? Press play. 🔥 If you're serious about growing your beauty business online and attracting clients who can't wait to book with you—this episode is your blueprint. #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @realsheilabella | Instagram @CEOglowshow  //  YOUTUBE Channel 💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout. In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month. Whether you're running a PMU studio, lash biz, med spa, or coaching empire, you'll walk away knowing EXACTLY how to: ✨ Automate your booking, follow-ups, reviews, and payments ✨ Turn missed calls into paid appointments (automatically!) ✨ Build your course or coaching program without the tech drama ✨ Follow up with leads without chasing them ✨ Create binge-worthy content that actually converts ✨ Track your sales, ads, and leads in one beautiful dashboard ✨ Stop duct-taping 10 apps together and finally get your TIME back 🎁 Free Download: Get the complete list of tools (with links + alternatives) at SheilaBella.com/auto 🚨 BONUS: I'll also show you how to replace over 10 different subscriptions with ONE system that does it all (and it's beginner-friendly 👏). 👇 LINKS MENTIONED: Grab the automation guide: SheilaBella.com/auto Apply for a 1:1 Bellavate demo: SheilaBella.com/apply (or DM me "DEMO") 📲 Let's connect! DM me "AUTO" on Instagram @realsheilabella for direct access to the guide. 🔔 Don't forget to follow this podcast, leave a 5-star review, and share this with a fellow beauty CEO who's ready to stop working in their business and start scaling beyond it.

Are you tired of pouring your heart into content that gets zero traction? You're not alone, and it's NOT your fault. In this episode of the CEO Glow Show, I'm revealing the viral hacking strategy I paid thousands to learn—but I'm giving it to YOU for FREE. This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-engineer viral content and finally create posts that attract ideal clients, grow your following, and actually convert into revenue. ✨ Whether you're just getting started or you're a seasoned pro, this strategy will show you how to stop guessing and start growing—without burnout, overwhelm, or wasting hours trying to "go viral."   🎧 In this episode, you'll learn: Why your content isn't reaching the right people—and how to fix it The #1 mistake beauty creators make that kills engagement How to find viral content in your niche (and what to look for) What makes a hook irresistible (with examples!) How I turned a single reel into 250K+ views & 2300 new followers How to grow visibility without chasing trends   🔥 If you're serious about growing your beauty business online and attracting clients who can't wait to book with you—this episode is your blueprint. Hashtags: #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #Beauty Entrepreneurs #Faith and Business #Permanent Makeup Business #BusinessMindset #PMUArtis   // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // AI Beauty school: For beauty bosses and teams // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram @realsheilabella | Instagram @CEOglowshow  //  YOUTUBE Channel