The Shopify App That Eliminated 3,000 Monthly Support Tickets Overnight

Jared Ward sits down with Hamish McKay, the 23-year-old CEO of OrderEditing.com, to discuss how 1,400+ brands are automating the "messy" post-checkout experience. Hamish explains the specific 15-minute window after a customer hits "buy" where brands either lose thousands to support tickets or gain thousands in net new revenue. They dive into the controversial debate over self-service cancellations, the "prisoner's dilemma" of fundraising, and why some $40M brands are out-profiting $100M giants by keeping their tech stacks and teams intentionally lean. Whether you’re trying to scale to nine figures or engineer a high-profit exit, this conversation provides a tactical look at the future of CX and "building in public" to dominate a niche.Meet Hamish McKayHamish McKay is the Co-Founder and CEO of OrderEditing.com, a Shopify powerhouse currently processing seven figures in annual revenue for over 1,400 brands, including 10% of the world's nine-figure Shopify stores. At just 23, Hamish has pioneered the "self-service order editing" category, helping global leaders like Hexclad and Meshki slash support tickets by 15% while simultaneously boosting AOV through post-purchase "remorse period" upsells. A staunch advocate for "life engineering" and building in public, Hamish manages his global team while on a world tour, proving that high-growth tech doesn't always require massive VC dilution or a bloated headcount.