EPISODE · Jan 22, 2024 · 30 MIN
The Shortest Killer Pitch You’ve Ever Seen
from Copywriters Podcast · host David Garfinkel
When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox: The more successful the prospect, the less time they have for you. Cramming a ton of benefits into a short pitch tends to work against you. Who can process all that data in such a short period of time. Lucky for you, there’s another way. It’s called “stacking microstories.” Today I’ll show you how to put together a complete pitch that takes less than five minutes to deliver. You can use this for any product or service. You could put it in an email or on a sales page. And you could deliver it in spoken form to a prospect. I’ll give an actual demo of a microstory stack that takes far less than 5 minutes, so you can see for yourself how this works. Get The Persuasion Story Code here: https://www.amazon.com/Persuasion-Story-Code-Conversational-Storytelling/dp/B0CFCVDZ7T Download.
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The Shortest Killer Pitch You’ve Ever Seen
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