The Silicon Valley Fallacy: What You Need to Know

This story was originally published on HackerNoon at: https://hackernoon.com/the-silicon-valley-fallacy-what-you-need-to-know. The myth that a great product sells itself is a costly delusion. Undervaluing sales and marketing is how good products fail. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #sales-and-marketing, #founder-advice, #gtm, #silicon-valley-fallacy, #sales-strategy, #leadership, #management-and-leadership, #team-management, and more. This story was written by: @mtrifiro. Learn more about this writer by checking @mtrifiro's about page, and for more stories, please visit hackernoon.com. Technical founders often believe a great product will sell itself, but this is a dangerous fallacy. They undervalue sales and marketing, which are crucial for success. The "product" should be seen as the entire customer journey, and the sales/marketing team should be integrated with engineering from the start, not hired as an afterthought. Companies that build strong sales and marketing muscles are the ones that last.