The Sisyphus Effect: Why Your Book Marketing Keeps Rolling Back

Coffee with Carma | Episode 445If book marketing feels like pushing a boulder uphill, you’re not alone. You’re not failing either. In this episode, I explore the 2,000-year-old myth of Sisyphus. It shows that exhaustion isn’t the real issue. Also, effort alone won’t solve the problem. I share three strategic questions every author should be asking. I argue that we should treat book marketing as an ongoing experiment, not a one-time performance you have to get perfect out of the gate. If you are ready to stop the loop, this one is for you.Questions This Episode Answers:* Why does my book marketing feel like it never gains traction no matter how much I do?* How do I know when to keep pushing a book marketing strategy versus when to change it?* What is AEO, and can it actually improve book sales?* How often should I evaluate what’s working in my book marketing?* What should I do before I try another book promotion idea?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe