The Six Onboarding Mistakes People Should Avoid in their Product-Led Business

When they redesigned FullStory’s onboarding process, today’s guest scored some definite wins. However, they also made a few mistakes along the way. In this episode, Melanie Crissey shared the six onboarding mistakes they made so you can avoid them! Melanie is FullStory’s product marketing manager. She also serves as product marketing lead for two product programs. In this episode, Melanie shared what onboarding looked like in 2017, how she prevented onboarding from becoming over bloated, and the 6 onboarding mistakes she made and how she addressed them. Show Notes [01:57] What FullStory is and what it’s all about [03:14] Her role and responsibilities at FullStory [04:27] What FullStory is focusing on right now [06:51] How having a conversation can help improve the user experience [08:42] How product-led growth can help traditional sales teams grow the company [11:57] What onboarding looked like in 2017 [14:21] Her thoughts on activation emails [16:25] Negative changes she has seen in terms of user onboarding [17:50] How she was able to prevent onboarding from becoming over bloated  [19:06] How the sales team qualifies the people they’ll call [20:30] The 6 onboarding mistakes product-led businesses should avoid and how to address them [25:35] Things she’s excited to experiment with that’s related to user onboarding [28:20] Her advice for those who are in charge of user onboarding [29:35] Where people can find her About Melanie Crissey Melanie Crissey is a product marketer and customer experience leader. She is also FullStory’s product marketing manager. FullStory is an intelligent platform designed to create groundbreaking digital experiences. FullStory also works by uncovering hidden opportunities to help improve the digital experience. FullStory’s intelligent software can also help pinpoint when, where, and how user struggle affects both retention and revenue.  Links FullStoryFullStory Signup PageEvery Onboarding Mistake I Made (So You Don’t Have To) Profile Melanie Crissey on LinkedIn Melanie Crissey on Twitter