EPISODE · Dec 11, 2025 · 16 MIN
The Smart Way to Do Post-Christmas Sales
from Bringing Business to Retail · host Salena Knight
Most retailers panic on Boxing Day and end up giving away their December profits. In this episode, Sal shares a simple, strategic framework to discount smart, not desperately. Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christmas. If you want your post-Christmas sales to work for your business (and not drain your bank account), this episode gives you the exact plan to follow. #retailstrategy #boxyingday
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The Smart Way to Do Post-Christmas Sales
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