The SMMA Mistake Costing You $10K/Month (Jordan Platten Reveals All)

What if the "build fast, sell everything" approach to SMMA is actually keeping 99% of agencies stuck under $5K per month? Jordan Platten figured out the opposite strategy and hit $10,000/month by doing less, not more. In this episode, Jake Rivera breaks down exactly how Jordan avoided the biggest mistake that kills most social media marketing agencies before they ever scale. 🎯 What You'll Learn: • The one-niche focus that got Jordan to $1,000/month in just 90 days (while his competitors were still chasing every client type) • Why his restaurant clients stayed 8-12 months when most agencies lose clients after 3-4 months • The zero-dollar client acquisition system that brought in $500-$2,000 monthly retainers consistently 👤 Perfect for: ambitious entrepreneurs who want to see how focusing actually beats diversifying when you're starting out. 📍 Chapters: [00:00] Jake Rivera introduces the $10K mistake most agencies make [01:45] Jordan's restaurant-only strategy that everyone told him was "too narrow" [04:20] How he landed two clients in 90 days with zero paid ads [07:10] The retention secret that kept clients paying for almost a year [09:30] Why Jordan turned down clients outside restaurants (and why you should too) [11:15] Actionable steps to pick your niche and stick with it 🔔 Never miss an episode: Follow Build Different on Apple Podcasts or Spotify and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: SMMA, social media marketing agency, niche selection, client retention, restaurant marketing Catch every episode at Build Different --------- Keywords: entrepreneur mindset, business scaling, passive income, startup founder Learn more about your ad choices. Visit megaphone.fm/adchoices