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The Social Angle, Episode 43: The Power of Personalization episode artwork

EPISODE · Dec 23, 2020 · 19 MIN

The Social Angle, Episode 43: The Power of Personalization

from Advertising Specialty Institute · host ASI

Personalization in marketing isn't new, but it’s definitely a top trend for 2021. Consumers face a flood of marketing messages daily and using personalization helps cut through the noise to grab their attention. In this episode of the Social Angle podcast, ASI's Melissa Newman chats with Jayde Powell the Head of Social & Community at Sunwink. Jayde shares how she leverages data and analytics to create engaging social media campaigns, why “spray & pray” marketing is out and what’s on the top of her holiday wish list.

What this episode covers

Personalization in marketing isn't new, but it’s definitely a top trend for 2021. Consumers face a flood of marketing messages daily and using personalization helps cut through the noise to grab their attention. In this episode of the Social Angle podcast, ASI's Melissa Newman chats with Jayde Powell the Head of Social & Community at Sunwink. Jayde shares how she leverages data and analytics to create engaging social media campaigns, why “spray & pray” marketing is out and what’s on the top of her holiday wish list.

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The Social Angle, Episode 43: The Power of Personalization

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Frequently Asked Questions

How long is this episode of Advertising Specialty Institute?

This episode is 19 minutes long.

When was this Advertising Specialty Institute episode published?

This episode was published on December 23, 2020.

What is this episode about?

Personalization in marketing isn't new, but it’s definitely a top trend for 2021. Consumers face a flood of marketing messages daily and using personalization helps cut through the noise to grab their attention. In this episode of the Social Angle...

Can I download this Advertising Specialty Institute episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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