The Social Angle, Episode 76: ASI Chicago Recap and Social Media For Live Events

While social media professionals continue to fight perceptions that social media is “easy” or a job that you can delegate to an intern, ASI Media’s Melissa Newman and Vin Driscoll sit down to discuss the importance of social media marketing at live events and how it can deliver real results for your business. They talk about creating a strategy (5 months in advance), working with internal stakeholders to plan content and coverage, fielding customer service questions, and building community across platforms.