Because I couldn't have predicted that everyone was gonna be so scared shitless that they were gonna lose their job, that they were gonna be mad at AI in any form. Do you know that most people's negative opinions of AI in a commercial, in content, is all actually predicated on their own fear that they're gonna lose their job because of AI? As you know, they're not even gonna know if it was AI generated or not. The technology is too profound.
We're all gonna consume unlimited content in 24 months and have no fucking clue if it's real or not. We're dangerously close for no one having any chance of doing it. I think we're already here. This is the GaryVee audio experience.
There are a lot of people who talk about the future of the internet and myself included, and people have a lot to say about it. Very few people are as right as you, as early as you, and actually have seen in the game. So I think you were one of the early investors in Facebook, right? Twitter, Tumblr as well?
Can I throw Snapping there? Okay, that was a little later, but there was no opportunity for me to get in, but I saw it very early when it was at Stanford. Okay, and then I've seen your videos telling marketers to pay attention to Facebook, social media, not just television in that transition. So you call a lot of shots ahead of time about social media, about the internet.
I think you were also behaving like a creator before the creator economy, before we even had that language. That's right. So you're always 10 steps ahead of the beat. What are the signals you're paying attention to?
Is it psychology, culture? Are there product data points that you're like, this is where we're headed? Because you've always been right. History.
I'm a big user. I was such a poor student, which is like funny in its own right, but my history grades were really strong. And I would watch a lot of documentaries and History Channel, and I love pop culture. Like I'm really fascinated by things that are weird, like Saturday morning cartoons or Nixon and Kennedy's debate on radio versus television.
I was also always very fascinated, you know, we were just talking before we started that I was born in the USSR. I grew up during the Cold War and I was very fascinated by coups and like, why would an army go to the newspaper and the TV and the palace? And I started to make the connection points and like propaganda was a word I knew existed when I was 10. The Berlin Wall falling and why Lucille Ball translated on television versus boxing and horse racing and baseball did well on radio, but it took television for football to do well and Ted Turner and CNN and Baby Jessica in the well and the whole country watching it.
It's, you know, I've always associated with like real artists and real athletes. You know, I really do think people come along and they're born for it. Like Michael Jackson was born for music, right? Like, like we saw the videos when he was five, like, like, you know, I think a lot about 14-year-old female tennis players winning like a grand slam, you know, like, you know, and so I do think it's not as obvious when someone has that around people's behavior, but I feel like, and I don't even know if I'm, you know, actually as I'm talking, I probably have not even remotely touched or maximized or extracted this natural skill.
I intuitively understand what people are going to do for real. And I, um, and I've applied that a lot in what is my favorite artistic playground, which is building businesses. I get real joy out of playing the game. And, um, and it started long before the videos you've seen.
Like I launched an e-commerce website for my dad's liquor store in 1997. That was just like, what? And then like email marketing, like literally nobody was doing it and I was doing it. And then Google AdWords.
If I was making videos, there would be videos right now of me saying this Google, just Google the new search engine. I know all of you are on Yahoo, but like, and ask Jeeves, but like Google's out and it's got this ad product. I'm telling you it's going to be big. Um, you know, even like now I'm, you know, now I'm at a fun part of my career where I can clip things I said in 2008 about live shopping.
Yeah. Seed them. Yeah. Which is probably why you understand it's there because you can't make that up.
The receipts are there. And so, yeah, I'm, I'm also scared to be wrong. You know, a lot of people like the other day, someone's like, you've got a lot of things right and a lot of things wrong. And I actually stopped her and I was like, tell me which ones I've gotten wrong.
Like where are the receipts on the internet that I'm wrong. Listen, by the way, I'm always, I, I, I'm wrong all the time. Comma. I don't tend to make a lot of content about something until it's turned until I'm like, I'm sure.
And I really don't predict by the way, which is probably why it's working for me. I'm just very good about talking about it as it's happening early. I'm like a good A and R. I don't know if an A and R predicted that Pearl Jam or, or Guns N' Roses were going to be big.
They walk into the bar and they're like, Oh shit. Right. I walk, I'm an A and R. I walk into the bar and I'm not Clyde Davis, like the ear where like, where, where Mariah Carey could walk in and sing and be like, I got, I'm more, I got to go to a dungy club on Skid Row or in Seattle.
And I got to watch the people react to Kurt Cobain and be like Nirvana. I would have crushed that. I mean, look at this. I'm like literally full goosebumped out.
Like I know that's who I am. I do that for what consumers do with attention and commerce. And that's my life. Yeah.
Tech converging with the content. Yes. I'm, I'm very tech. I'm very tech curious.
I'm very tech service level dangerous. Dangerous being a good word as a businessman, but I'm not deep tech. I'm not that scientist. I don't code.
I don't understand many of the things you understand, but boy, do I understand how humans interact with it. And the early Silicon Valley web 2.0 days, a lot of the best tech kids just did not understand people. And back to Zucks, I'm like, Oh shit, this kid understands people. And that's why I got the farm on Facebook.
Yeah. The farm just doesn't go in a vacuum. People convert with it and then new economic, new market economies come at that point. And a lot of times we converge with it early and we don't understand it.
For example, when I think about AI and deep fake and oh my God, videos have been literally have been the judge and jury and proof of our society for a hundred plus years in five years away from no one believing a video on the internet. Oh wait, the blockchain. That proves provenance and ownership. Wow.
Will the blockchain be able to help the internet? Like, you know, so that's where my brain goes, but I'm not the guy who's going to sit down and understand how to develop the technology correct. So, okay. So I have a thesis and I've been working on this thesis.
There's three parts to it. I teased it out on social media a little bit. I've written about it in my sub stack, but I've never put it together for anyone in its entirety until now. And I think you're the perfect person to run this through it.
I'm flattered. So I think we're at the beginning of the end of the social media era. Okay. Part one of the thesis.
So I think, and they're all tied to AI. I think AI cracks the current value proposition of the social media platforms in their current state. So we post because people watch us, right? Whether I'm signaling that I'm single or taken, that I'm employable, that I was at the beach the other day.
There was consumption on the other side. We post for human receipt. Yes. If we can't verify that I'm posting for a bunch of R2D2s or actual people, that psychology of signaling starts to break.
So I post, but what is the incentive? Because the feedback is- Let's stop there. Want to start? Okay.
I'm going to build them all and then you can- Yeah. Okay. No worries. Okay.
Part two. The better AI gets and the more reliable this technology gets, especially as it transitions towards voice first, the less I'm going to want to pull out my phone and it's going to start to break that habit that we formed of opening, swiping, watching, viewing. And I'm just going to say, Alexa, Uber, order this thing, do this thing. And I'm not going to open and watch.
And then the third, AI is a general purpose technology like the internet. And these technologies don't mean that we do the same thing, just faster or more automated. We do different things. Yes.
So I think, you know, television, YouTube isn't automated TV. It was new people that gained influence. So I feel like we're on the beginning of something entirely new that will have threads to the social media economy that will be unrecognizable as ranging from cable to TikTok. A couple of things.
So that's awesome. This is so fun. This is already my favorite podcast ever. I would argue that cable and TikTok are not wildly different.
Okay. So that's put on a shelf. Let's go back to the beginning. Yeah.
The reality is it will be and not or. If your numbers, let's We are at the beginning of the end of that as a center of gravity. I think video is a very big deal for human beings. So I think that's the dangerous part of this.
So let's talk about it. A couple of things. I believe, and I have a feeling as I'm starting to get in here with you that you'll see this as well. I think augmented reality is a huge winner.
You know, AR is going to be very big. If we really do go to glasses, and we're really here, we could have a third guest right now. And she's here. So I think video starts to get very three-dimensional.
Correct. It gets really powerful. So to your point, like watching a 30-second video in a box on your phone is absolutely going to feel as mundane as like the old motion pictures where, like, you know, like you see, they used to move it manually. Like, no doubt.
I think that, again, I'm just looking at everything I can see with my eyes right now. If it goes back to the sphere in Las Vegas, that venue, like, do I watch Star Wars 67 in 20 years where everything is activated? I think so. Right.
And then, that's right. Like, it's not limited. But it will be in video form. It might be in AR three-dimensional form as the technology goes on.
I'm in the movie. Like, it gets really immersive. Like, I don't see how we are not robots at some point. You know, probably not in my lifetime, maybe in my lifetime.
This stuff sometimes goes pretty fast. But hopefully I live long. But yes, I think that is the case. I think it's the glasses and AR content becoming the winner in that decade, what video in this device.
I think this is the distribution. Like, for example, the LLM, you know, AEOGO thing that you brought up about Uber or utility. When I'm going into Uber, I'm going into Uber. I'm not on Instagram anyway.
I don't think that's taking away. You know what I mean? I'm in Uber anyway. I'm an Uber for 13 seconds.
And I go back to Instagram. Now, it's frictionless to your point. It's so easy. But I'm not worried about that part that you brought up.
I think voice plus glasses is bad for phone. And we reset. And I agree. I think in the beginning, just like, this is such a, I'm going to make a prediction very pass it out.
I believe a lot of the early executions will be silly. They will be one-minute videos that just show up in your glasses. Because a lot of people won't be used to the new distribution. The first commercials on television were radio ads.
It was a photo and a man read it just as if he was on radio. And it took time for us to understand the power of this correct. It's a totally new operating system. Voice interface and AR interface in a world where we're wearing this predominantly.
I think it's going to get so good 10 years after it comes out that people will struggle to take their glasses off because you won't even be able to live in the world because you'll be missing too much. 20 years after, just like the iPhone, you know this. The original big app on the iPhone was drinking a beer. Like it was silly.
We didn't know yet. That's a long cry from Uber or Instagram or what have you. And so, yeah, I think that those are the things I agree with. So everybody, I hope you're enjoying the podcast right now.
Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show. But follow the podcast.
It'll make my mom super happy. Is it the current, so it's either the current players, and they're probably planning for this because you do seem to step into AR glasses. But the future, it's not a continuation, right? You don't just pile on the new thing.
There is an app or some kind of experience waiting to be born that combines either the glasses and or AirPods and or some form of a pendant. That's a new type of interaction that's just not this. This has no shot. This has no shot.
Correct. I think it's still, I think this has got a decade for real. I do. Because I think the glasses that I'm talking about and the voice interface universal everywhere we turn has more work to be done.
Meta's Project Orion, I think, is hoping for six years from now. And that's like, they're ambitious and hopeful. So, and then even when it comes out, I mean, this was my thing back then, like, I was like, when the iPhone came out, I'm like, all of you are going to have an iPhone. They all laughed at me because they all loved their BlackBerry.
So to your point, Gary, in a recent poll, I'm like, not interested. Stop, stop. I think it's less people are talking about moving offline, but hardly anyone's going. We've seen it in some of the data with Gen Alpha.
They're physically not getting the same routes and they're like signing up with. I agree. That I see, that's right. I see that.
There's a lot to watch with that. You know, I have a 16 and 13 year old and I spend so much time on youth culture. There's a lot to see how it all plays out. I think there's a lot of ironic cool.
I think Gen Alpha is doing its thing against Gen Z, which is like so fun to watch because I got to really watch Gen Z do it to millennials, create a whole new dynamic. When I was growing up, I'm Gen X. Like we didn't even know that we were in Gen X. I didn't know what a boomer was.
Like, you know, we found another thing to separate us. I actually, I hate it. I hate the whole generational thing. As if religion, race, gender wasn't enough things to divide us.
We added another thing. Like boomers and Gen Z fighting with each other breaks my heart. I'm being serious. Are they fighting?
Yeah, you know. Fuck, what are they fighting? You know what's going on. There's tension.
Like every third post is either boomer shitting on a zero or a zero. Like, you know, so, you know, honestly, like even think about some of the things I worry about. I think we don't respect our elders. I think we've discounted wisdom.
You know, like Gen Z to boomers back in the day. You looked up to that. Now we shit on that. You know, there's a lot of tension.
And I think that seeps into how we view technology. I think we're blaming technology. And I also think we're posturing. I think we say something in a poll or a survey and we act a different way.
We are aspirational. So your dating profile, your LinkedIn, your resume is who you hope to present yourself. And you probably answer a poll in that way too. You're very sweet.
I would argue that we're full of shit and we're hypocrites. You know, I think we're audacious. I think people think they can trick people. You know, one of the great things that happened in my life, luck of the draw, DNA-wise, parenting circumstance, was my intuition is really on.
And it's really hard to trick me. And I think that scared me because I was like, wait a minute, I don't want to trick the 99%. I want the 1%. You know, intellectual, successful, optimistic, good to like me.
I'm not going to trick. I think a lot of people get away with tricking people or think that they can trick people because they're trickable. I think so. And it brings up an interesting point because we've been hearing a lot about the word authenticity, especially as it relates to AI.
So people saying, okay, AI is coming. There's going to be AI influencers. Or I mean, I think Adam Sarai did a big mini essay on Instagram talking about the rise of AI on the platform. And we know we see what you're seeing and we're going to figure this out.
Instagram's going out to figure something out. But for the meantime, try to be authentic because authenticity is going to win. I feel like we're off to shaky ground. And we're thinking about authenticity in relationship to a machine.
I feel like that's already out. I think authenticity should have nothing to do with the AI or anything else. Or you see people saying, okay, this means go more no makeup and just you. But I don't even know where we're going with that with authenticity.
That's a great, I love how you think. A couple of things. Let's go backwards. Is it authentic to make art on a canvas?
It's one of my favorite historical events. When the canvas was invented, all the artists said. It was radical. They said it wasn't real.
Movies. They said if you make art on a canvas, it's not real. You must make it on a building. The amount of people that just heard that, that had never knew that.
And they think that's real art. And NFT, no way. Digital art, right? So machines, was it authentic for people to show up on radio and television?
Because that was a machine. So those are machines. Did that require, did Martin Luther King have to just, was he only authentic to the people that were on that lawn? Because fuck, I surely felt something as I went to MLK elementary school.
And that was a big deal for me as a kid, that speech. You know, I get where you're coming from. But I think it goes further back. Like, was it authentic to write down words on a piece of paper with an ink pen versus saying it to someone?
I don't know. It depends on my point of view is the intent and the To write? I got nothing. And like, sometimes authenticity is incredibly insular and solo, right?
Totally, it's more, it shouldn't be a performance. Obviously, the fact that we immediately went to how you present yourself to the world, and it comes down to how you, That's the missing point, I agree with you. No, I've never, by the way, my, by the way, actually, back to the original creator, I'm one month away. In a month, will be the 20th anniversary of me making my first YouTube video.
YouTube wasn't even six months old. Congratulations. No lighting, no audio. And I did that for five years.
And by that time, everybody did have lighting and audio. And I don't know, it just like, it felt just fine, and guess what? It did great. And it worked.
Because I knew what I was talking about with wine, I was knowledgeable about wine, I was passionate about wine. I really wanted people to learn about wine that were under 40 from a non-pretentious person, so they could enjoy it instead of thinking it was some academic test. Yeah, totally. And if you're, But that goes to intent.
I feel like I can do that with an AI movie right now, too. And it will be authentic. It's whatever is interesting to you. If you are someone, too, that likes the frails and likes the perfection, just because people are saying AI can maybe do that, if that was where you, that's what inspires you, keep doing that.
Because we don't wanna adapt away from ourselves because of a machine. And I think we're running in circles around it. There's a really funny saying that modern parenting has for little kids that says, this is the saying, they'll say to a kid, don't yuck their yum. And my kids are 16 and 13, and I heard that 10 years ago.
And I was like, that's awesome. That's how we see life. This was more about like, don't say that kid's snacks are not nice. Because they love them.
Right, but that's where you're going. And that's just like, I'll be honest with you, that's like, in fact, it's my number one thing. I don't understand people's audacity to think that people should see the world the way they see it. I'm passionate about sharing my observations, but I'm in the business of conviction, not convincing.
And I think we are all spending way too much time on convincing. I agree. Okay, I wanna step into the agentic economy. Because I think we see it quite similarly, and talk about credit a little bit.
And you have painted an example at an event you were doing a fireside chat. Just in case anyone's listening that isn't familiar with what is going to happen in a voice first agentic economy. Can you give us an example of where we could be going? And then we'll talk about that community for people who think they have a message to say, and how does AI find you or a brand.
I think what you're sending me down the path of is this concept where you just walk in and you're just like, hey, Alexa, I have six boys coming over for dinner tonight, and I want pizza. And one of them's lactose intolerant. Enter. You're done.
You don't even say enter. I'm like laughing that I'm saying enter. You know, we're in a place where you're gonna talk this out. And if you do not name the brand or you're not specific, the agentic is going to make the decision for you.
It's a very big deal. We're also gonna set our preferences. There is a day of reckoning coming where I can tell you for me, I'm gonna set the deodorant I buy, and it will be set and repeat. And the agent's gonna buy it for me, and I'm not gonna be seduced by an end cap at Walmart.
And like, will an ad on social media compel me enough to change my settings? Maybe, actually, possibly. In fact, that could be the biggest of them all. You can really improve advertising in a world where, imagine if Amazon buys Snapchat, has a feed during that short-term era as we're changing platforms, and I see an ad for something and I'm not liking it, I'm actually resetting my preferences on the reordering of my shampoo to this shampoo.
You're gonna find out how valuable advertising is fast. It is about to change so much. I think if you're buying a wedding dress, you're gonna be in the mix, you're gonna be watching, you'll look at a little bit. Or, check this out.
Or, for some people, pickles. You're right about wedding dress, of course. Correct. I'm actually really fascinated by pickles.
Do you like pickles? I do. Good, me too. Do we like pickles enough that we're really gonna be deliberate about it?
I don't think so either for me, but let me give you one that I will be, just because this is fun. Wine. I'm not gonna be like, hey, agent, just $20 wine, whatever you think, best deals, go. Uh-uh.
I like wine too much. I'm gonna be in there with, it's gonna be and. 90% is gonna be you. Price, convenience, set, reorder for me, reorder.
Like, the product's gonna be internet of things. When it's down to a little bit, it'll reorder itself. All that. But it'll be fun to see who cares enough about pickles to set pickles.
Will you do toothpaste? How do you feel about toothpaste? I'm chill. Me too.
Give me something mundane that you're not chill about. Perfume. Beautiful. There you go.
So let me say me. Could give a fuck. I'll be like, whatever. Actually, back to like where the world's really going.
I'll go to Intre at my bougie place here in the city. They're gonna do blood work, and whatever the right math is, like, I don't care, right? So like, But for you. I'm comparing it.
I'm running through an AI. I'm just. That's right. And you're gonna not let it.
You're not gonna be like, order supplements, just keep me good. No, no. You're gonna be. And so that, I'm painting the picture that I think we're all going to, which is, we're gonna all learn that everyone has things that they really care about.
I mean, there are people listening right now that'll be like, I'm not letting my AI order my beer. I'm gonna be specific. Sure, and there's a place for you. Absolutely so awesome.
We're all gonna be in a place of, it's gonna be so cool. We're gonna figure out what we actually care about, and things will change. I may have my beer set and forget just so I have beers for company. And then I'm gonna go on a trip and I'm like, oh, I'm into microbrews now.
And then I might reset it. And that whole interface of like watching your life of what you care about, what you don't care about. Some people think you should really get, you know, I'm gonna blow you away. You said car?
I don't give a fuck. That's crazy. Because I know car is like big ticket. People really care the logo, the color, the leather.
I don't. So Gary will be like car. Best price, best deal. Like whatever the arbitrage is that I care about.
Time, convenience, you know? Yeah, yeah. AI will meet you where you are. And where you are at all times.
And where and also you're gonna set your intent. So for me with food, I was like, okay, I have people coming over to pizza party. Organic, try to go low on the microplastics if you can. I don't want this my budget.
I'm good. I don't need to see what it looks like. And I don't wanna, I don't need to pick things. Somebody else might not.
My wife spends 15 hours trying to make sure every single part of the food she puts in her body is clean. Now AI will do that for her like in a real way too. But then how does the pizza parlor. Breakthrough.
The supplement person. Somebody who has something to say. Break. Where are you in that stack?
I don't know. And I kind of know. Here's what I mean by that. So first, what Google did as being a toll booth for the world for 25 years is wildly misunderstood.
Open table. You know, Kayak. You know, Priceline. Like the amount of companies that were built on top of Google search to become massive companies on the arbitrage of Google ads.
bookings.com, Travelocity. I mean, it's insane. That's about to happen with LLMs, agents, and what have you. There's going to be, but the question becomes, do the companies that have the control of our attention want to get into the businesses?
So will Google with Gemini during this era, because there's so little friction, will they decide instead of sending people to H&R Block, do they want to become H&R Block? Does OpenAI want to get the ad revenue from, you know, from Geico? Or do they want to compete with Geico because everyone's going to go through their funnel? So to your point, how do you break through?
One, this is gonna send the world into a frenzy of understanding why brand is so important. You know, there is like, this goes back to religion. Like things are gonna have to really matter or it's just gonna all happen in the backdrop. How you get something to matter will come in a million ways.
Back to your point, I'm actually massively bullish on experiential marketing. Popping up at Coachella and the Super Bowl, doing your own stuff, having a running club, hiking club, fishing club. You know, I'm very into This has been coming under stress. They're stepping into a mature industry, podcasting and the creator economy, it's a mature industry, we're going on almost two decades.
Netflix is a tech company. Yes, they're in the business of Hollywood, but they are first and foremost an innovator. And for them to not be reinventing and instead stepping, to me, this is consolidation. Let me tell you how I process that.
Yes, and that's it. I think you're right. It's the classic Hollywood. It's the last eight years of media.
Consolidation, fragmentation, Pendulum swings. Consolidate, break up, new things come up, consolidate, break up. And it's the same old shit. Sumner Redstone was trying to do this 25 years ago with Viacom, like in cable.
It's all the same thing. But we don't know what they're doing. It's one thing for you and I. We don't know what they're actually working on.
Especially in the game that they're all playing now, which is the secrets of what they're working on have too much value. And no one, and that's what the AI companies, no one's talking anymore because everyone's copying. What I'm waiting for in entertainment, and I'm actually not interested in watching a movie with digital twins of Leo and Brad Pitt. To me, that's not interesting.
And that again, isn't what the future is, just automated present. I think no one's doing that, or hopefully not. What's interesting to me is the kid that's in their basement right now, working with AI to bring in a new type of entertainment that we can't even imagine. And it seems so radical as going from Broadway to movies.
It's a different type of entertainment. I agree. And I think when the distribution is more voice and glasses and not phone and television. Correct, to your point, I could not agree more.
There is a seven-year-old girl right now in her basement in Toronto who is working on something and she will be our Scorsese and our Spielberg. And it's going to be an immersive AR environment. And we're going to be like, holy fuck. It's too obvious.
That's right. And it's great. And it's great. But I also think in the same way that from an ironic lens, people want to read a newspaper.
Totally, they'll want to sit down and watch a movie. Or reboot their old iPhone from 2026 and go through. I think socials in feed, you're so young, you're going to see the whole thing. You're going to see people doing it in 40 years as a counter to full immersive.
This is going to seem like the simple day. Yeah, yeah. And when you power this with AI, and this gets interesting, when you get all your photos, you have all of your calendar, everything you've done on your phone. You could one day theoretically pass it to AI and say, make me a documentary of my life.
I mean, by the way, I mean, that's why I filmed myself every minute. Like for five years, for seven years. And passing that down to your kids. Oh my God.
I mean, we are so aligned. You're right. Like the early videos is like, I know this is weird. I'm having a man follow me in a camera back in 2015 when I did DailyVee.
I'm like, do you understand that I didn't know either of my grandfathers? Do you know how cool this is that my grandchildren are going to be able to like really know who I was? Not all, like me. Holy cow.
Only famous people used to have a glimpse. This is way deeper. Yeah. Put it together.
Okay, so people are listening now. They hear us talking about the creator economy. It's going to look like something different. We're going eventually somewhere else.
And you're on maybe the five, 10-year timeframe, even though things are going to change now. I mean, I'm a creator, so I benefit from this world. And I know it's changing. What should creators be doing today to start positioning themselves for what's coming?
Going more AI agent first. How should we, what should we be posting, doing, showing up? Not getting over crippled by tomorrow. So it's flying two planes at once.
So step one, in all this noise, keep doing what you're doing if it's working. The more people know who you are, no matter what happens in technology, that is going to matter. So I actually would argue the number one thing a creator can do right now is squeeze the living shit out of the discoverability that is TikTok. I have transformed to every platform.
I'm one of the few humans on earth that has millions of followers from LinkedIn to Snap, YouTube, to Facebook, right? I've done it in real time. In fact, it's one of my biggest pet peeves of creators that they're too one-dimensional, that they're only on one or two platforms. So I go vertical.
This is going to go horizontal. And so that's got a whole different thing to it. But the amount of brand and awareness they create right now will service them incredibly well, right? Now, the transition, here's where you're going.
The transition of like, we're all here and now we're all over here. They have to make sure they make that transition, right? Because the MySpace friends I had did not. Dane Cook could be the biggest.
I mean, whatever his wants and needs are, Tila Tequila, whatever her wants and needs are, the personalities. But they didn't take their MySpace thing and attack Facebook and Twitter the way I thought they should or could have, right? So I think it's extracting, but this other plane has to start to be built where you have to start challenging yourself to know what's coming. You need to know what Lovable is in Viacom.
Maybe it works for you. You need to know what's going on with live shopping because you might be better at the QVC part than the content stuff. You need to start trying to use an agent or AI for research. You have to start getting on the treadmill because the marathon's coming, right?
So you got to get on the treadmill. You don't have to become you and a fucking savant or technically deep, but you have to start flirting. You have to start flirting while extracting. I can tell you for myself, I plan on going nowhere.
And I'm trying to extract the fuck out of the current and I'm dangerous and knowledgeable about tomorrow. And what it seems like you've done, and I think every creator needs to be able to do, is what is your value proposition? You have to be able to answer the question. What is your value proposition decoupled from the medium of the moment?
So it doesn't matter what the platform is at this moment. Maybe it's YouTube. Maybe it's TikTok. Maybe it's whatever comes next.
But what your value proposition is, you can translate it on all the platforms. And this is why I've told so many people through the years, like, don't trade on looks. They go away. Don't trade on, you know, like, what are you trading on?
Yeah, what's your mission? What's your value? Whatever the medium of the moment is, it should be independent of that. It's above that.
Well, that's why everything's worked for me. Like, I'm audience. What's in it for them? I'm in a full 51, 49 mindset with the world.
I want to give it more than I'm asking for in return. Makes me feel like I can never lose. This podcast, what am I doing here? I'm desperately trying to say something that brings value to your audience.
I context for your audience. It allows me to deliver content that has a higher propensity to do well. I'm not worried about, like, who's going to discover me? I'll take it.
I'm a human. I'd like it. I'll tell you one thing because I know how I roll. I really hope that somebody who used to think I was a bozo because I was yelling in 13 second videos, like, wait a minute, there's a little more depth to that GaryVee that like, of course I'm a human.
But my main intent is I need to respect this distribution, your context. And how do I, as a human being, say things that might bring value, that might be a compliment to the things they're hearing from you, which gives them two data sets that allows them, oh, it wasn't me siloed. It was you prepping them three episodes ago, saying something that's been in their head. I have a little spin on it, a different voice on it.
And all of a sudden, pew. Yeah, yeah. And, okay, and this would be more of a personal question. You're over under on live.
I know you're saying live shopping is the future and I think... It's the present. It's the present. Do you think that that's also the on-ramp to where we're going next in terms of the social ecosystem?
Well, it's happening too. In fact, I would argue Twitch and Kick and these live streamers, I would say that's even further along than live shopping. I would say live is very obvious. Massive.
I think you would slay. It's a huge commitment. It's a crazy thing. It's not for most because it's a level of always on that is intense.
But like, I would say what's going on on Twitch and Kick right now, YouTube live is massive. And I think in doses, like a 24-hour-a-thon with you answering, hey, everybody on the podcast, I'm sure all of you would love her to commit from a 9 to 9, 12-hour available to you. Come to this Twitch. I'll answer questions because right now you're getting her brilliance through the podcast.
They want to be able to interact. That's the digital version of what you're talking about in analog. That's the halfway point. Yeah.
And it's really interesting because it's participatory. Everybody's I'm in the city. I just did a podcast with a very brilliant lady, young lady, like a real futurist girl, super fun convo. One of my favorite podcasts I've ever done.
Are we waiting for EJ or no? We should start or... Okay, I'll wait one more second. We'll start if he's not here.
There he is. What's up, bro? No problem. Jace, you're looking at kind of the inner circle, you know, family vibes.
You know, everybody, obviously, me and EJ have been together for 38 years. I don't know, we'll keep it up. But, you know, 39, oh, wow, man. Oh, shit.
Your 40 is gonna fuck me up. But, you know, Sid, Sid's been running my team for a decade or so. And Kaylin's been at Vayner for 18 years. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes.
They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.