The Social Media Mistake That's Costing You Clients

Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries.In this episode of Good Enough Counsellors, I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telling people clearly what we offer.You’ll learn why this “sales post” mistake is so common, how to reframe it as an act of service, and simple ways to make it a regular part of your marketing.And at the end of the episode, you'll hear about October awareness dates that you can use for creating posts that get enquiries.Takeaways:The question my coach asked that stopped me in my tracksWhy therapists often avoid posting about their servicesHow new followers see you differently from long-term onesA simple way to batch and schedule posts that bring enquiriesOctober themes and awareness days you can use for inspirationIf you’d like more support with your marketing, come and join me in Therapy Growth Group, where we’re starting the next round of my 12 Action Steps to Attract New Clients. These are simple, 15-minute weekly actions designed to help you build your practice without overwhelm.Inside the group, you’ll also get:Live weekly coaching callsA supportive therapist communityA full list of social media ideas for every day of the monthSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.