The Sound of Growth: How Audio Fuels Branded Search

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.”Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Oxford Road) to break down takeaways of $400m in audio spend over 30 years.“ Audio investment is driving almost 20 percent of clients’ branded search traffic.” -Giles Martin (EVP of Strategy & Insights, Oxford Road)Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More.For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowthSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.”Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Oxford Road) to break down takeaways of $400m in audio spend over 30 years.“ Audio investment is driving almost 20 percent of clients’ branded search traffic.” -Giles Martin (EVP of Strategy & Insights, Oxford Road)Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More.For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on January 8, 2025.

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