The Sound of Influence

from The Sonic Truth · host SonicAdmin

We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio […] The post The Sound of Influence appeared first on The Sonic Truth.

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This episode was published on November 1, 2018.

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